Archive

Archive for December, 2012

Dec
14

Basic human decency- has it disappeared? It certainly seems that way- and perhaps this is why trustworthy business behavior has too.

My holiday wish for all of you is to consider the following professional business practices and share them with your team, every month beginning in January.  Together we can begin to rebuild human decency in 2013 and collectively elevate the level of trust in business. Naïve? – Maybe, but certainly worth a try.

January–  Promises: If you make a promise, keep it.

FebruaryBehavior: Practice what you preach.

MarchAccountability: If you say you are going to do something, follow through.

AprilObligations: If you owe someone money, pay them. Don’t hide behind your legal department.

MayIntegrity: If you are told something in confidence, don’t betray it.

JuneTeamwork: Have your colleague’s back.

JulyRespect:  Be on time for the meeting or the phone call.

AugustHonor: Your handshake should be worth as much as a written contract.

SeptemberHumility:  Be humble. Don’t brag about how much money you make and all the toys you bought with it.

OctoberSocial Responsibility: Practice good corporate social responsibility regardless of whether a “program” is in place to do it.

NovemberSelflessness: Think of others before yourself.

DecemberTrust:  Don’t forget that trustworthy business is not about quarterly earnings and international expansion, but rather about “doing the right thing.”

Barbara Kimmel, Executive Director

Trust Across America

 

You may direct questions or comments to Barbara@trustacrossamerica.com

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Dec
08

It seems like business leaders may finally be waking up to the importance of trust as as a brand/company asset.

This week we heard from Sheryl Connolly Ford’s Futurist, about the increasing value of trust as the “new black” www.businessinsider.com/fords-biggest-trends-for-2013-2012-12, and from Cheryl Guerin Senior Vice President at Mastercard, positing that trust is an advantage for established companies. www.businessinsider.com/trust-could-be-the-achilles-heel-of-new-payment-companies-2012-12

Amen ladies! Perhaps it’s the Sheryls/Cheryls of the world, or female business leaders for that matter, who are about to turn the “trust” switch to the “on” position as a management tool that should not be ignored.  Trust is measurable and companies that embrace it as a business tool reap the rewards. Trust Across America has been preaching this, to a growing audience, for quite some time. www.trustacrossamerica.com/blog/?p=573

Let’s just hope that companies are genuinely waking up to the importance of stakeholder trust, rather than using trust as the latest “in” buzzword.

 

What do you think?

 

Barbara Kimmel, Executive Director

Trust Across America

Barbara@trustacrossamerica.com

The Steward of Trust for 2013

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