Trust Across America-Trust Around the World™

Fifteen plus years have passed since I began studying trust and trustworthiness and building tools to help leaders and teams. My focus remains on companies of all sizes and across industries. Without exception 2024 certainly had its share of organizational trust challenges from data breaches (Ticketmaster, Meta), to product safety violations (Boeing, Kellogg), and toxic workplaces (Nike, Uber) to name just a few.

OUR DATA 

• Close to 200,000 global participants have accessed our Trust Alliance Principles, the result of the efforts of some of the worlds leading trust scholars and practitioners. They are available at no cost and in multiple languages on our website at www.trustacrossamerica.com.

• The behavioral trends in our “TAP INTO TRUST” ongoing survey of interpersonal workplace trust have not wavered since we began tracking them in 2019 with over 700 respondents reporting the following:

42% report weak ACCOUNTABILITY

38% report weak TRANSPARENCY

46% report weak TRACKING of trust

In fact, every behavior (12 in total) in our survey shows at least 20% of respondents reporting weaknesses within their organization. 

• Our FACTS Framework tracking the trustworthiness of public companies highlights a strong business case for organizations to focus on trust, After 13+ years our Trust 200 Index, maintained by IndexOne continues to outperform the S&P 500.

What will 2025 bring? We gathered some opinions and ideas from some of our trust colleagues in the recently published winter 2025 issue of Trust! Magazine. The link is available on the home page of our website.

Barbara Brooks Kimmel is an award winning author, speaker, product developer and global subject matter expert on trust and trustworthiness. Founder of Trust Across America-Trust Around the World she is author of the award-winning Trust Inc., Strategies for Building Your Company’s Most Valuable Asset, Trust Inc., 52 Weeks of Activities and Inspirations for Building Workplace Trust and Trust Inc., a Guide for Boards & C-Suites. She majored in International Affairs (Lafayette College), and has an MBA (Baruch- City University of NY). Her expertise on trust has been cited in Harvard Business Review, Investor’s Business Daily, Thomson Reuters, BBC Radio, The Conference Board, Global Finance Magazine, Bank Director and Forbes, among others.