Jun
08
We hear lots of “talk” about trust but see very little action in building it. Trust is not as confusing a term as many make it out to be.
- Trust cannot be legislated
- Without trust at the top, trust in the middle is hard to maintain
- Ethics and compliance are related to trust but not the same
- Hanging a corporate credo on the wall doesn’t build trust
- Growing quarterly earnings does not make a company trustworthy
- Trust cannot be owned by one corporate silo
- Corporate responsibility or sustainability are not substitutes for trust
- Trust CAN be measured
- Trust is a hard currency, not a soft skill
- The business case for trust has been made
More information on building trust in your organization can be found in our award-winning TRUST INC. series of books and on our website at www.trustacrossamerica.com
- Trust Inc.
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