A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy
Advertisers play the silliest trust-busting games. We’ve all seen that little “x” in the corner of an online ad. You know what I’m talking about. The one that’s almost impossible to see with the naked eye. Here’s the part where trust gets muddied. If I’m looking for the “x” it means I don’t want to see the ad, or I’m not interested in the product. So why not make that X really BIG and BOLD so people like me don’t have to hunt for it and mumble something about busted trust as we are searching for the tiny little “x” in the corner.
Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.
Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.
Coming Soon!
Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com
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