The media’s coverage of trust is gaining momentum — but the headlines are still fuzzy. It’s not hard to find examples that talk about trust as an adjective, verb, and noun, but that all fail to frame or define for readers what the word “trust” really means.
Consider the following headlines from just a couple of days in February:
When Chicagoans Don’t Trust Police, the City Suffers, Chicago Tribune, February 3, 2016
Do You Trust Taco Bell Enough to Blindly Pre-Order a Mystery Item From Them? Probably Not. Paste Magazine, February 3, 2016
In Flint water crisis, the biggest problem to fix may be trust, Christian Science Monitor, February 1, 2016
Are Chicago’s police officers untrustworthy, or is it just that Chicago’s citizenry are scared — or both? Do you trust Taco Bell to use high quality ingredients enough to order a “mystery item?” With which stakeholders is Flint attempting to fix trust?
So what EXACTLY do we mean when we talk about trust?
Read more in this article published yesterday on the FCPA Blog.
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