It seems like business leaders may finally be waking up to the importance of trust as as a brand/company asset.
This week we heard from Sheryl Connolly Ford’s Futurist, about the increasing value of trust as the “new black” www.businessinsider.com/fords-biggest-trends-for-2013-2012-12, and from Cheryl Guerin Senior Vice President at Mastercard, positing that trust is an advantage for established companies. www.businessinsider.com/trust-could-be-the-achilles-heel-of-new-payment-companies-2012-12
Amen ladies! Perhaps it’s the Sheryls/Cheryls of the world, or female business leaders for that matter, who are about to turn the “trust” switch to the “on” position as a management tool that should not be ignored. Trust is measurable and companies that embrace it as a business tool reap the rewards. Trust Across America has been preaching this, to a growing audience, for quite some time. www.trustacrossamerica.com/blog/?p=573
Let’s just hope that companies are genuinely waking up to the importance of stakeholder trust, rather than using trust as the latest “in” buzzword.
What do you think?
Barbara Kimmel, Executive Director
Trust Across America
Barbara@trustacrossamerica.com
The Steward of Trust for 2013
Barbara,
Research we’ve done at TrustedAdvisor Associates shows that, by the definition of trustworthiness contained in the Trust Equation, women are, in fact, more trustworthy than men. Further, this is generally no surprise to most people I tell; it does comport with common sense.
If we had more women in positions of leadership and power – many things would go a whole lot better.