Archive

Posts Tagged ‘organizational trust’

Aug
15

TAA_R2_EDIT-CS3

 

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-SuitesIn this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

This fifteenth essay in our series brings advice from Lea Brovedani the President of Sagacity Consulting. Lea’s work focuses on trust through the lens of Emotional and Social Intelligence in business and education. Her book TRUSTED – A Leaders Lesson was published in March 2013. She is a preferred partner with 6 Seconds, a Professional Speaker who travels throughout North America and a master facilitator delivering Train the Trainer programs.

Communication and the Hiring Process

If you want employees to trust the new leader they need to be involved with the hiring. (Article by Dr. Dana Ardi)

Employees should be given as much information as possible on what is happening during the hiring in the C-suite. Yet there are times when every decision can’t be shared, but even that needs to be communicated. Share what you can when you can, and also explain why you can’t.

Listen to what employees have to say. If they have made suggestions that were ignored let them know why. If you don’t, the message that is sent is “I don’t trust or like the quality of your input.” Share why you chose not to follow their advice, whatever the reason.

Communication is an essential skill for trusted leaders and for board members. Communicate that you care by listening and talking to people. Be consistent in the message, committed to communicate not once but until there is understanding and competence in how the message is delivered.

 

I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.

And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

August 3: In Head of Business- Hope for the World we introduce the Winston “V” Model.

August 4: Reputation vs. Trust and why leaders should care more about the latter.

August 5: C-Suite Must Speak With a V.O.I.C.E. of Trust, a new communications model.

August 6: It Ain’t What You Do (It’s the Way You Do It) discusses an organization’s core values and traits.

August 7: Superficial CEOs and Their Boards talks about the fiduciary responsibility of board members.

August 8: Headline: Be the Leaders Others Will Follow we learn about consistency between actions and words.

August 9: Towards a Mindset for Corporate Responsibility requiring a shift in mindset on the part of boards.

August 10: Warning: Don’t Drown in the Slogan Swamp explores the (mis)use of slogans in corporate America.

August 11: Trust in the Boardroom in creating competitive advantage.

August 12: Three Ways to Build Trust  and organization that are blind to the dialogue.

August 13: Lead from the Front explains why it’s important to remove the filters between leaders and employees.

August 14: Building Trust For Boards & C-Suites and why published scientific evidence is important.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

PrintND Trust CEO cvr 140602-ft

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

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Aug
14

TAA_R2_EDIT-CS3

 

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-SuitesIn this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

This fourteenth essay in our series brings advice from  Dr. Roger C. Mayera Professor in the Department of Management, Innovation and Entrepreneurship in the Poole College of Management at North Carolina State University.  His research is focused on employee decision-making, attitudes and effectiveness. A leading scholar on trust in organizations, his research has been published in many premiere scholarly journals and has been cited thousands of times in the published literature across a wide variety of fields. Dr. Mayer is also a 2014 Top Thought Leader in Trustworthy Business.

Building Trust for Boards and C-Suites

There is very little published scientific evidence showing trust in a company actually being improved. In 1999, Roger C. Mayer & James H. Davis published a longitudinal field study in Journal of Applied Psychology showing that trust in top management was indeed increased. Data was collected by university researchers that established a baseline for trust, and identified reasons that employees may lack trust in the company’s management. In the studied company’s case, a new performance appraisal system was warranted. The company implemented a new appraisal system that met the demands of the situation, and employees who experienced the new system firsthand increased in their levels of trust in management.

Many university trust researchers around the globe have the expertise to collect trust data, provide feedback about how to increase trust, and scientifically track the success of the attempt. Without such tracking, it is easy for managers to claim improvement in the workplace without accountability. Involving university researchers in the process has major advantages. They can (and must) guarantee employees confidentiality, which makes it safe for employees to be completely candid. This allows for tracking each individual’s responses from one survey to the next, which is far more powerful at detecting real changes in trust levels than is the use of anonymous surveys. University researchers are interested in scientific discovery, most are willing to engage companies for minimal costs provided they can publish their findings—also in a way that protects the identities of the employees and the companies themselves.

I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.

And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

August 3: In Head of Business- Hope for the World we introduce the Winston “V” Model.

August 4: Reputation vs. Trust and why leaders should care more about the latter.

August 5: C-Suite Must Speak With a V.O.I.C.E. of Trust, a new communications model.

August 6: It Ain’t What You Do (It’s the Way You Do It) discusses an organization’s core values and traits.

August 7: Superficial CEOs and Their Boards talks about the fiduciary responsibility of board members.

August 8: Headline: Be the Leaders Others Will Follow we learn about consistency between actions and words.

August 9: Towards a Mindset for Corporate Responsibility requiring a shift in mindset on the part of boards.

August 10: Warning: Don’t Drown in the Slogan Swamp explores the (mis)use of slogans in corporate America.

August 11: Trust in the Boardroom in creating competitive advantage.

August 12: Three Ways to Build Trust  and organization that are blind to the dialogue.

August 13: Lead from the Front explains why it’s important to remove the filters between leaders and employees.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

PrintND Trust CEO cvr 140602-ft

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

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Aug
13

TAA_R2_EDIT-CS3

 

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-SuitesIn this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

This thirteenth essay in our series brings advice from  Joe Anderson, a retired Marine Officer.  Joe has held executive operations roles in Fortune 500 companies, been a business owner and is currently a Partner at Anderson Performance Partners LLC, working with organizations to improve business operations, processes and leadership. Joe works with organizations to uncover opportunities, and resolve challenges that organizations are sometimes too close to see. He has a successful track record in developing effective business leadership and business processes throughout organizations.

 

Lead from the Front

As a leader, you can’t ask an employee to do something you wouldn’t be willing to do.

When I was a U. S. Marine, both as an enlisted Marine and an Officer, a fundamental element of leadership was that leaders lead from the front, not from behind. If you’re going to ask a young PFC to lead on point, then you should be right there with him. If not there, he should know that you have been there. Showing that you care for your people and are willing to share their hardship builds trust and camaraderie between the leader and those they lead.

As a business leader, I found that far too many “leaders” led from their desk and had no idea about what their folks were doing or how they did it. A practice I implemented in the companies I’ve led was leading by wandering around, taking the time to sit with folks in their work area, learn what they did, how they did it and why. It seemed odd to new teams at first, wondering why I spent so much time away from my desk. My response was simple, my job is to lead and you lead from the front. If I ask you to do something, I should be willing to be a partner in understanding what you are doing, how you are doing it and what you face.

The practice served me well. I have never had filters between my employees and me, which has allowed me to be very connected to them, their work and their challenges.

 

I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.

And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

August 3: In Head of Business- Hope for the World we introduce the Winston “V” Model.

August 4: Reputation vs. Trust and why leaders should care more about the latter.

August 5: C-Suite Must Speak With a V.O.I.C.E. of Trust, a new communications model.

August 6: It Ain’t What You Do (It’s the Way You Do It) discusses an organization’s core values and traits.

August 7: Superficial CEOs and Their Boards talks about the fiduciary responsibility of board members.

August 8: Headline: Be the Leaders Others Will Follow we learn about consistency between actions and words.

August 9: Towards a Mindset for Corporate Responsibility requiring a shift in mindset on the part of boards.

August 10: Warning: Don’t Drown in the Slogan Swamp explores the (mis)use of slogans in corporate America.

August 11: Trust in the Boardroom in creating competitive advantage.

August 12: Three Ways to Build Trust  and organization that are blind to the dialogue.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

PrintND Trust CEO cvr 140602-ft

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

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Aug
12

ND Trust CEO cvr 140602-ft

 

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-SuitesIn this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

This twelfth essay in our series brings advice from  Linda Locke, a corporate reputation management expert and Senior Vice President at Standing PartnershipLocke previously served as the group head and senior vice president for Reputation and Issues Management for MasterCard Worldwide. Linda is a 2014 Top Thought Leader in Trustworthy Business and a member of the Alliance of Trustworthy Business Experts.

 

Three Ways to Build Trust

Trust-building is not a one-way road. I wish I had a dollar bill – okay a $50 bill – for every organization that asked me to improve perceptions by changing its name, buying advertising, or writing checks to charities.

Trust is the currency of organizational success. Strong trust enables organizations to achieve their goals; lack of trust can make it impossible. Trust can be built or destroyed several ways.

Direct experiences: Examine the experiences people have with your organization. Is customer service satisfying? Do you embrace every touch point as an opportunity to build trust through engagement? Or, are customer service calls an irritant? At the end of each engagement would the customer agree that his or her perspective was important?

What others say: In a connected world we are influenced by strangers. We actively seek input from people we think share our perspective or needs – including from legacy media, on networks and forums, and in conversations with our friends. A company that wants to build trust should listen to the public dialogue about itself and its industry, identify what drives perceptions, and share information throughout the organization to influence decision-making.

What the organization says about itself: The company’s leaders and spokespeople should articulate (authentically) the positive impact their work has on society. In times of crisis they should express empathy and commitment to resolving the situation.

People expect organizations to be savvy about the conversation going on around it. Organizations that are blind to the dialogue, and only communicate outward are unlikely to build and maintain the trust required to be a respected and trusted business in the modern world.

I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.

And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

August 3: In Head of Business- Hope for the World we introduce the Winston “V” Model.

August 4: Reputation vs. Trust and why leaders should care more about the latter.

August 5: C-Suite Must Speak With a V.O.I.C.E. of Trust, a new communications model.

August 6: It Ain’t What You Do (It’s the Way You Do It) discusses an organization’s core values and traits.

August 7: Superficial CEOs and Their Boards talks about the fiduciary responsibility of board members.

August 8: Headline: Be the Leaders Others Will Follow we learn about consistency between actions and words.

August 9: Towards a Mindset for Corporate Responsibility requiring a shift in mindset on the part of boards.

August 10: Warning: Don’t Drown in the Slogan Swamp explores the (mis)use of slogans in corporate America.

August 11: Trust in the Boardroom in creating competitive advantage.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

PrintND Trust CEO cvr 140602-ft

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

 

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Aug
10

TAA_R2_EDIT-CS3

 

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-SuitesIn this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

This tenth essay in our series brings advice from Israel and my friend Lilach Felner, a Marketing Consultant helping companies become trustworthy. She has developed the Trust-based Strategy Model that was included in an essay written by Patricia Aburdene contained in our book, Trust Inc. Strategies for Building Your Company’s Most Valuable Asset She is also the Founder of I Trust U. itrustu.biz 

Warning: Don’t Drown in the Slogan Swamp Given deterioration in consumer trust, we are witnessing more and more activities and initiatives coming from organizations and brands regarding the trend I’ve called “FOR THE” (for the community, for the environment, for the weak). In today’s atmosphere, terms like Corporate Social Responsibility, Corporate Citizenship, Sustainable Responsible Business, Environmental Sustainability, are popping up like mushrooms.

But these beautiful initiatives can sometimes turn into a threatening danger. A danger I call “The Trap of Drowning into Slogans” When can this danger occur? In order to answer this critical question, we have to look in the mirror in the most sincere way and examine the real motive for these acts:

  • Were they initiated because of our incompetence in dealing with the crisis in trust emanating from our consumers?
  • Were they initiated as an alternative tool to our traditional marketing tools that have been tainted by consumers who consider these tools to be manipulative, self-interested and exploitative?
  • Were they initiated only to distract consumers from ethical questions posed by our core operations?If the answer to these questions is YES, then we are deeply stuck in the “Slogan Swamp”.Our consumers are smart and clever and are telling us: “NO MORE”. No more lies. No more tricks. No more masks.As long as we don’t change something from within, as long as we keep on pretending, keep on lying to ourselves, we will keep on drowning in this downward swamp.

 I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.

And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

August 3: In Head of Business- Hope for the World we introduce the Winston “V” Model.

August 4: Reputation vs. Trust and why leaders should care more about the latter.

August 5: C-Suite Must Speak With a V.O.I.C.E. of Trust, a new communications model.

August 6: It Ain’t What You Do (It’s the Way You Do It) discusses an organization’s core values and traits.

August 7: Superficial CEOs and Their Boards talks about the fiduciary responsibility of board members.

August 8: Headline: Be the Leaders Others Will Follow we learn about consistency between actions and words.

August 9: Towards a Mindset for Corporate Responsibility requiring a shift in mindset on the part of boards.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

PrintND Trust CEO cvr 140602-ft

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

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Aug
08

TAA_R2_EDIT-CS3

 

 

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-SuitesIn this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

This eighth essay in our series brings pearls of wisdom from  Davis Young, a public relations counselor and author of Trust is the Tiebreaker In collaboration with client Revco Drug Stores, he received the best of Silver Anvil Award from the Public Relations Society of America for the single finest program of the year nationally.

Headline: Be the Leader Others Will Follow

Leaders of organizations are role models – either good or bad.

If they cut corners, their people will cut corners.

If they wink at bad practices, their managers will wink, too.

If they verbally abuse colleagues, others will follow their lead.

If they focus only on today and ignore tomorrow, associates will do the same.

If they think public relations is some sort of game to “spin” information, they will encourage others to be less than truthful.

If they do any or all of these things, they will detract from respect and therefore their ability to lead.

Make sure your personal brand stands for something. To do that, ask yourself these questions. Here’s a short list to start.

Do I always make decisions based on what’s best for the company?

Am I consistent and even-handed?

Am I clear and direct in interactions with associates?

Am I fair-minded?

Do I hold myself to the same high standards I set for others?

Do I listen well?

Would I rather be liked or respected?

Am I a good role model?        

Personal brand building starts with the right answers to those questions. If you really want to lead, take those questions seriously.When leaders pay attention to their personal brands, organizations have a much better chance to flourish. Trust in leadership builds when actions are consistent with words.

 I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.
And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

August 3: In Head of Business- Hope for the World we introduce the Winston “V” Model.

August 4: Reputation vs. Trust and why leaders should care more about the latter.

August 5: C-Suite Must Speak With a V.O.I.C.E. of Trust, a new communications model

August 6: It Ain’t What You Do (It’s the Way You Do It) discusses an organization’s core values and traits

August 7: Superficial CEOs and Their Boards talks about the fiduciary responsibility of board members.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

PrintND Trust CEO cvr 140602-ft

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

 

 

 

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Aug
07

TAA_R2_EDIT-CS3

 

 

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-SuitesIn this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

The seventh essay in our series brings advice from Carol Anderson, a Principal at Anderson Performance Partners LLC who blogs at The Intersection Blog, where she shares experiences and ideas for intersecting learning with continuous performance improvement. Anderson Performance Partners LLC is a certified woman/veteran-owned business, working with organizations to facilitate problem solving through workforce energy and innovation. She has experience in human resources leadership in government, retail, consulting services, financial services and healthcare, and a bias for positioning human resources as a business partner that adds real value. Carol is also a member of the Alliance of Trustworthy Business Experts (ATBE)

Superficial CEOs and Their Boards

After several months of sitting in Board Compensation Committee meetings as an internal executive comp consultant, I noticed something a little troubling.  The CEO told the Committee exactly what he wanted them to know.  And they never asked questions, or probed for deeper information.  What the CEO wanted them to know was superficial.  It became even more evident that he was staying at the 30,000 foot level (everything’s great) as the stock price plummeted and the economy was tanking.

It was an interesting lesson for me.  As I watched, month after month, the financials sink further and further from target, and as I listened to the justification as to why the executive incentive targets should be adjusted or key talent would leave at this critical time, I squirmed.

Where were these highly paid, intelligent, experienced board members?  They read the papers like we did, and they had insider information on what was happening in the organization.  But they never asked a pointed question.  Oh they asked some superficial questions of the CEO, which he answered with his usual panache, and then they approved the restructuring of the targets. 

I wanted to ask the questions myself, even knowing the answers but obviously thought better of that.  I thought about grabbing someone during a break and throwing them a question to ask, but thought better of that too.  So, as the economy slid further in 2008, the organization ultimately went bankrupt.

We all know that a board member has a fiduciary responsibility to the organization, but I wonder if all board members really understand what that means.

I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.

And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

August 3: In Head of Business- Hope for the World we introduce the Winston “V” Model.

August 4: Reputation vs. Trust and why leaders should care more about the latter.

August 5: C-Suite Must Speak With a V.O.I.C.E. of Trust, a new communications model

August 6: It Ain’t What You Do (It’s the Way You Do It) discusses an organization’s core values and traits

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

PrintND Trust CEO cvr 140602-ft

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

 

 

 

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Aug
06

 

TAA_R2_EDIT-CS3

 

 

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-SuitesIn this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

The sixth essay in our series brings us the wisdom of Alan Williams, Managing Director of SERVICEBRAND GLOBAL, who coaches service sector organizations, internationally and in the UK, to deliver inspiring service for competitive advantage. Alan created the 31Practices concept and approach and is co-author of the book THE 31 PRACTICES: release the power of your organisation’s VALUES every day. He is a Fellow of the Institute of Hospitality, a Board member of the British Quality Foundation and a Steering Group member of the recently formed UK Values Alliance.

“It Ain’t What You Do (It’s the Way That You Do It)” [1]

Core values are traits or qualities representing deeply held beliefs. In an organization, values (explicit or implicit) define what it stands for and how it is seen and experienced by stakeholders (customers, employees, service partners, suppliers and communities). 

The tone is set by every employee. People notice how leaders of an organisation behave.  Yet, wherever you are, you have influence on those around you.  The organization is only as good as each of the component parts.

The power of living values is described by David MacLeod, Chair of the UK Government-sponsored Employee Engagement Task Force in the UK: “All organizations have some values on the wall. What we found was that when those values were different from what colleagues and bosses do, that brings distrust. When they align, then it creates trust.”[2]

The transparency brought by the internet and social media will arguably bring the importance of values into even sharper focus than ever before. Organizations are no longer what they say they are but what others say they are.

[1]Probably best known for the version by The Fun Boy Three and Bananarama 1982  but in fact, the original version is a calypso song written by jazz musicians Melvin “Sy” Oliver and James “Trummy” Young. It was first recorded in 1939 by Jimmie Lunceford, Harry James, and Ella Fitzgerald.

[2] Laura Chamberlain (2012). Four key enablers to employee engagement, Personnel Today, 27th January 2012. 

I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.

And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

August 3: In Head of Business- Hope for the World we introduce the Winston “V” Model.

August 4: Reputation vs. Trust and why leaders should care more about the latter.

August 5: C-Suite Must Speak With a V.O.I.C.E. of Trust, a new communications model

 

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

PrintND Trust CEO cvr 140602-ft

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

 

 

 

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Aug
03

TAA_R2_EDIT-CS3

 

 

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-SuitesIn this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

A quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

The third essay in our series is from a speech delivered by Pär Larshans, the Chief Sustainability Officer at Max Hamburger Restaurants, a Swedish, family owned fast-food company, that employees many workers with disabilities. He speaks regularly on leadership, sustainability and human rights and also lectures on behalf of the Swedish Ministry of Foreign Affairs/Swedish Institute.  He is a member of the Alliance of Trustworthy Business Experts (ATBE) and has been named a 2014 Top Thought Leader in Trustworthy Business by Trust Across America-Trust Around the World.

The HEAD of business (H)- hope for the world

Introducing The Winston “V” model

We use the letter “V” to represent the demographic model in developed countries. Fewer children are born and we live longer, leading to ageing populations with fewer employees. This provides us with an opportunity, though, inspired by Winston Churchill

During WWII, the British relied on Churchill with his famous victory V-sign. However, he suffered from depressions and possible bipolar disorder. Today, there are many like Winston who don’t fit in. These people are not seen as hirable (outside the V).

Turn Winston’s “V” on its side to the right. That’s the second problem: lack of fossil fuels and other environmental (E) problems. Available natural resources are declining, consumption increasing. As in the social system, it affects every country, every business.

Now turn Winston’s “V” upside down. This gives you an overview of an organizational chart (O). The most important is that the head (H) can identify the problems and lead, inspire and empower the organization to use the lack of resources as a power boost. The way to do that is to focus on the company’s CORE VALUES, empowering every employee to understand future societal challenges so that actions towards full sustainability (S) are taken. Line Managers are key here.

Then point Winston’s “V” left. That’s the action part, the sphere of transparency (T), imitating a megaphone or speaker. Creating leaders that become self-aware (c) in this “V” is number one.

These form (E)(T)(H)(O)(S). Ethos is essential in order to succeed in creating a change in behavior by storytelling.

Watch the speech at this link.

I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

PrintND Trust CEO cvr 140602-ft

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

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Aug
02

TAA_R2_EDIT-CS3

 

 

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-SuitesIn this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

Yesterday’s post…. There’s a Reason Why We Call Them Trustees discussed why being an “absentee landlord” doesn’t work.

The second essay in our series was written by Robert Galford, Managing Partner of the Center for Leading Organizations and a Leadership Fellow in Executive Education at Harvard’s Graduate School of Design. He is the co-author of The Trusted Advisor, The Trusted Leader, and Your Leadership Legacy. He is on the Faculty of the National Association of Corporate Directors, and is Chair of the Compensation and Governance Committee on the Board of Directors of Forrester Research. He is also a member of the Alliance of Trustworthy Business Experts (ATBE) and has been named a 2014 Top Thought Leader in Trustworthy Business by Trust Across America-Trust Around the World.

Kill the Evening Before Dinner

My friend Ken Daly, the CEO of the National Association of Corporate Directors, speaks frequently and passionately about the “asymmetry of information” as one of the biggest issues facing those of us in Board and executive roles. Think about it: where do we get our information on how well the organization is doing, or what it’s doing, or what it’s really like to work there? How much of our information do we get first-hand, compared to how much we receive in reports, summaries, or PowerPoint presentations? How do we, as senior executives and/or directors (especially those of us who serve as independent, outside directors) ensure that our judgments are well founded, based on complete pictures, and rooted in realities we personally understand?

Here are three proven things one can do as part of the effort against asymmetry, which, by any other name, is integral to the effort to build trust:

  1. Kill the “evening-before” executive team or board dinner. Instead, take a small group of front-line or mid-level employees to dinner in an informal setting, without the presence of other corporate executives. People are forthcoming, thoughtful, and engaging (to say nothing of appreciative).
  2. Sign up for those “Google Alerts” or other independent news alerts to keep abreast of what others are saying or hearing or reading about the organization.
  3. See the entity through the eyes of a new employee, be it via sitting quietly through a live new-employee orientation or its online equivalent.

Many more ideas at What Better Director’s Do.

I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

PrintND Trust CEO cvr 140602-ft

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

 

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