The Rutger’s University President has issued an apology to the Penn State President for offensive actions of Rutger’s fans at a recent football game.
Did he do the right thing? Was he extending trust? Was this an act of integrity and ethics?
I’m on the fence on this one.
But this I know. Build trust and avoid crises and scandals (or at least minimize their impact).
Fail to proactively build trust, and the fallout from a scandal will continue for years.
What do you think? Please leave a comment.
Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.
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Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com
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