Trust Across America-Trust Around the World™

Without trust people give up on relationships and leave organizations. Ken Blanchard

(from Trust Across America’s Weekly Reflections on Trust 2014)

Last week we added a new blog feature called Organizational Trust this Week, beginning with the “Good” and ending with the “Ugly.” Each story contains a trust component and at least one lesson for organizations seeking to make trust a business imperative.

THE GOOD

Under new leadership, SAC Capital (now Point 72 Asset Management) will “Reward What Matters”

What happens when the word “integrity” is omitted from the mission statement?

This boss lists “being direct” as a key to good leadership.

THE BAD

Are the actions of the new Walmart CEO trust-builders or trust-busters?

The food retailer who took one step forward and two steps back in building trust.

Are Boards moving in a “trustworthy leadership” direction in their selection of CEOs?

THE UGLY

Dear CDC, You can’t win back something that never existed.

OUR MOST POPULAR POST THIS WEEK

And finally, Trust Across America-Trust Around the World’s most popular post on LinkedIn Pulse this week. The Trust Crisis is a Preventable Disease.

Send us your stories for consideration in future editions of Organizational Trust this Week. Barbara@trustacrossamerica.com

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

                                                                                               Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

Ask most Americans which companies they trust and the same names will surface: Apple, Google, Amazon, and maybe even Walmart.

But when pressed as to why, the answer is usually something like this:

• I trust Apple because they have innovative products.
• I trust Google because their search feature is easy to use.
• I trust Amazon to deliver my packages very quickly.
• I trust Walmart to have the lowest prices.

So does this mean these companies should be trusted? Sounds more to me like we are talking about customer loyalty or brand loyalty and not so much about trust.

In fact, many would argue that these four are far from trustworthy.  Just ask Apple’s factory workers, Google’s privacy critics, Amazon’s publishers or Walmart’s suppliers what they think.

So let’s not generalize the word “trust.” If we are going to talk about it, we need to clarify what we really mean!

Earlier today I read the following article about how IBM can help Apple with its trust issues. It sheds a bit more light on the confusion between brand loyalty and trust.

And my friend Charlie Green recently wrote this blog post called If Trust Is So Far Down, How Come– which confirms the need to use the correct terminology.

What do you think? Do we have a definitional issue, and if so, how do we overcome it?

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

. 

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.