Trust Across America-Trust Around the World™

For Immediate Release:

Barbara Kimmel, CEO & Cofounder
Trust Across America – Trust Around the World
barbara@trustacrossamerica.com
Twitter: @BarbaraKimmel
Trust Across America 2016 Top Thought Leaders Announced

CHESTER, NEW JERSEY, January 25, 2016. Trust Across America-Trust Around the World (TAA-TAW), global leaders in organizational trust honors its 2016 Top Thought Leaders. The awards program, now in its 6^th year, celebrates professionals who are transforming the way organizations do business.

While there are a growing number of global “top” lists and awards, no others address trust, perhaps because the word itself presents a definitional challenge. For seven+ years TAA-TAW has been working with a team of cross-functional professionals to study, define and quantify organizational trust and trustworthiness.

According to Barbara Kimmel, CEO and Cofounder, “The release of this year’s list coincides with the beginning of the 4^th year of the formation of our Trust Alliance, a growing group of global professionals committed to learning about and advancing the cause of organizational trust.

Many of this year’s honorees are well-known CEOs, authors and leadership advisors, while others are quietly working behind the scenes as teachers and researchers. We acknowledge and reward all their efforts in elevating societal trust. This year TAA-TAW is presenting a Lifetime Achievement Award to seven professionals who have maintained Top Thought Leader status for five years, and their names are being permanently memorialized. i They inspire organizations to look more closely at their higher purpose…to create greater value for, and trust from all of their stakeholders, and understand trust is a “hard currency” with real returns.

The 2016 Lifetime Honorees can be accessed at this link, while complete details including our methodology, judges, award winners, articles and additional trust resources can be found in the Winter 2016 issue of TRUST! Magazine, sent free of charge to our Trust Alliance members.

Trust Across America-Trust Around the World™ www.trustacrossamerica.com is a program of Next Decade, Inc., an award-winning research and communications firm that has been unraveling and simplifying complex subjects for over 20 years. TAA-TAW helps organizations build trust through an abundance of resources and ever expanding tools including award-winning books, a quarterly magazine, an annual poster, workshops, consulting, speaking and media expertise. It also provides a framework called FACTS(R) for organizations to improve trustworthy practices, and showcases individuals and organizations exhibiting high levels of trust and integrity.

It’s almost Week #4 of 2016. This is the fourth article in a series of weekly ideas to elevate trust in your organization, pulled from our third annual 2016 Trust Poster, 52 Ideas That You Can Implement to Build Trust.

This idea is offered by Mark Fernandes. As Chief Leadership Officer at Luck Companies, Mark has been charged with taking its mission of Values Based Leadership (VBL) around the world. @MarkSFernandes

Build cultures of commitment vs. compliance where choices are guided by values not policies.

For leaders, trust and relationships are the means and end of our work. Over the course of my career I’ve found that with them, all things are possible. And much like many other things in work and life, it’s what you do before you do what you do that matters most in building trust and relationships; and ultimately cultures that are guided by values and rich in commitment, vs. those that are guided by policies and steeped in compliance. As such, I would recommend the following:

BE YOURSELF

By definition authenticity means something is genuine or real, and worthy of acceptance or belief. Kouzes and Posner subscribe “people won’t believe in the message until they believe in the messenger.” 

BE FIRST

Booker T. Washington said, “few things can help an individual more than to place responsibility on him, and to let him know you trust him.” 

BE ABOUT THEM

My version of this is to love your employees to death, give them something to believe in, and obsess every day about them becoming everything they are capable of becoming.

BE PRESENT

People want to know you are completely there with them, in this moment. Pour yourself into their lives and catch them in the act of doing extraordinary things. 

BE CAREFUL

Employees place their precious lives in our care, tread lightly.

How many readers took took the advice offered in January in our Weekly series?

Week #1 Kouzes & Posner 

Week #2 Bob Vanourek

Week #3 Barbara Kimmel

Ignoring organizational trust is similar to swimming in an ocean with no lifeguards on duty. Do so at your own risk!

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help responsible organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara also serves as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Copyright 2016, Next Decade, Inc.

Trust is the lubrication that makes it possible for organizations to work.

 —Warren Bennis

In 2013 Trust Across America-Trust Around the World (TAA-TAW) formed a Trust Alliance that has grown to several hundred global professionals from for-profit and not for-profit organizations of all sizes, as well as leaders from media, government and sports; academics and researchers; leadership, organizational development and culture change to compliance, ethics and trust professionals, consultants and speakers.

We recently asked our members to comment on what the Alliance represents to them and how they benefit from membership:

(The Trust Alliance) is…a collection of like-minded professionals advocating for the importance of, and need for, developing higher levels of trustworthy behavior in leaders and organizations around the world. I belong to the Alliance for two main reasons. One – it allows me to be part of something bigger than myself. It’s a badge of honor, so to speak, to say that I stand along dozens of other professionals who share the same ideals about the importance of trust. We are standard-bearers of what trust could/should look like in personal and organizational relationships. Second – it’s a good network for me to access…

Another member and  former public company CEO summed it up best:

We are a group of leaders who believe that many of our organizational and leadership challenges can be addressed by showing others that building trust is a huge game changer for people and organizations.

And finally….

(The Trust Alliance) has unequivocally deepened and enlivened our company mission, administration, and operations.

TAA-TAW is proud of the work our members are doing and the resources we are creating, both individually and collectively. But perhaps most importantly, we are changing the way organizations think about trust. It’s not a soft skill, but rather a hard asset that when implemented as a business strategy, brings out the best in both leaders and their organizations.

To explore more about the benefits of becoming a member, please click here.

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara also serves as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Have you seen our 2016 Trust Poster? It’s changing the way organizations do business.

Copyright 2016, Next Decade, Inc.

Certainly, everyone who has studied marketing learned the rule of “Giving the customer what they want.” But too often what the customer wants and what the customer actually needs are not the same.

For example, ask most leaders whether they believe a need exists to elevate the level of trust in their organization and without the blink of an eye, the answer will be a resounding “No!” Their understanding of organizational trust extends no further than increasing quarterly earnings, keeping Wall Street happy and following the advice of the general counsel. But if the level of organizational trust was what leaders believe it to be, innovation would be at an all time high, as would employee engagement and retention, those Glassdoor reviews would read a whole lot better, and decisions would be made, as Stephen M.R. Covey likes to say, “at the speed of trust.”

So why the glaring disconnect? It begins with the leader who simply does not know the right questions to ask and ends with the paid “experts”,”gurus” and “consultants” who deliver what many call “the happy talk song and dance” in the form of NSA trained and scripted speeches and seemingly quick and painless fixes forgotten before the ink dries on the check. It’s simply a revolving door of wasted time and money delivering what the customer wants.

The truth is that strategic trust not only takes time but also expertise to develop and implement. It requires leadership commitment, an understanding of organizational culture and core values, Board support, stakeholder buy-in and daily practice. It’s not built through happy talk and pre approved PowerPoint presentations, and rarely is it a quick fix. It requires a leader with a willingness to explore, with the right professionals (and there are only a handful), not what they believe they want but what they actually need. It requires vulnerability and a long-term perspective.

It’s no secret that most leaders continue to hold firm to the argument that the business case for trust simply does not exist, even though it does and continues to grow stronger. If you are a leader who wants to build organizational trust but cannot answer these questions, find someone who can help you. The returns will be game changing and the organization will flourish. If you are a service provider, stop giving the customer what they (think) they want and instead, take the time to find out what they need. If you are not the right person to fill that need, offer to help locate someone who can.

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara also serves as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Have you seen our 2016 Trust Poster? It’s changing the way organizations do business.

Copyright 2016, Next Decade, Inc.

It’s almost Week #3 of 2016. How many readers took the advice of Kouzes & Posner on building organizational trust in Week #1 or of Bob Vanourek in Week #2?

This is the third article in a series of weekly ideas to elevate trust in your organization, pulled from our third annual 2016 Trust Poster, 52 Ideas That You Can Implement to Build Trust.

This idea is offered by yours truly (Barbara Brooks Kimmel), the CEO and cofounder of Trust Across America-Trust Around the World. 

Agree on a set of core values, practice and reinforce them daily

Or, as Peter Drucker said, “the enterprise must have simple, clear, and unifying objectives.”

 Moving towards a trust-based business strategy requires the following steps:

• First, the Board of Directors, then the CEO with C-Suite support must acknowledge and embrace the importance of building trust. The business case has been made but the vast majority of organizations continue to ignore it.
• Regularly communicating the values and culture.
• Mandating and ensuring that those values are meeting the long-term needs of all internal and external stakeholders and across all silos- shareholders, employees, customers, suppliers, community, etc.
• Always “walking the talk.”

If you are looking for an example of a company that embraces its core values, look no further than Starbucks:

With our partners, our coffee and our customers at our core, we live these values:

• Creating a culture of warmth and belonging, where everyone is welcome.
• Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
• Being present, connecting with transparency, dignity and respect.
• Delivering our very best in all we do, holding ourselves accountable for results.

We are performance driven, through the lens of humanity.

If you currently hold a leadership position or aspire to be a trustworthy leader, remember that if leaders haven’t identified the organization’s values, it’s unlikely that trust can work its magic. And by the way, trustworthy leaders also ask the right questions!

The third week of 2016 starts soon! Be sure to spend some time on building trust.

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help responsible organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara also serves as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Copyright 2016, Next Decade, Inc.

We are heading into Week #2 of 2016. How many readers took the advice of Kouzes & Posner on building organizational trust in Week #1?

This is the second blog in a series of weekly ideas to elevate trust in your organization, pulled from our third annual 2016 Trust Poster, 52 Ideas That You Can Implement to Build Trust.

This idea is offered by Bob Vanourek, a former CEO and multi-year Trust Across America Top Thought Leader honoree, and a Trust Alliance member. You can read more about Bob’s work at this link.

 Identify what builds trust and what breaks trust

Action: Hold several small-group discussions with your colleagues. Elicit their thoughts on:

1. Why is trust important?
2. What builds trust?
3. What breaks trust?
4. What can each of us do to build trust?

If you currently hold a leadership position or aspire to be a trustworthy leader, remember that if leaders can’t identify trust builders and busters, they are missing out one of the best opportunities to improve their workplace.  And by the way, trustworthy leaders also ask the right questions!

The second week of 2016 starts soon!

Thanks Bob. Best wishes for 2016.

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help responsible organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara also serves as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Copyright 2016, Next Decade, Inc.

Welcome to 2016!

This is the first blog in a series of weekly ideas to elevate trust in your organization, pulled from our third annual 2016 Trust Poster, 52 Ideas That You Can Implement to Build Trust.

This first idea is offered by Jim Kouzes (a 2015 Trust Across America Lifetime Achievement Award Winner) and Barry Posner of The Leadership Challenge:

In building trust leaders go first

What does this mean?

According to Kouzes and Posner, the five practices of exemplary leadership are:

1. Model the way– Leaders do what they say they will do.
2. Inspire a shared vision– Imagine and believe in an exciting and attractive future and enlist others in a common vision.
3. Challenge the process– Search for opportunities to innovate grow and improve. Then experiment and take risks.
4. Enable others to act– Foster collaboration and build trust, and make it possible for others to do good work.
5. Encourage the heart– Recognize contributions and celebrate values and victories.

If you currently hold a leadership position or aspire to be a trustworthy leader, remember that in building trust, leaders go first. The first week of 2016 starts right now! And by the way, trustworthy leaders also ask the right questions!

Thanks Jim and Barry. Best wishes for 2016.

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help responsible organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara also serves as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

“Many in leadership roles feel the need to have all the answers, while true leaders ask the right questions.” Barbara Brooks Kimmel

“LRN (the business ethics and corporate compliance firm) recently surveyed more than 900 C-suite executives and found that they were three to eight times more likely to believe that their organizations were highly values-based than the more than 35,000 less-senior employees taking part in the same study.” bit.ly/1JJ0Up8

That’s a pretty compelling argument for the disconnect between the beliefs of senior leadership and their employees, and Trust Across America sees the same pattern in its own research. The solution to closing this perception gap is very simple. Leaders must take ownership of the issue and be open to honest feedback. Until they admit, (perhaps as the New Year strikes 12) that their organizations are not, in fact values based, 2016 will bring more of the same.

Here are ten questions every authentic leader should be asking before work resumes in 2016:

1. Do I consider profitability the most important measurement of trust?
2. Who is more important, my customers or employees?
3. What are our organizational values? Are all stakeholders aligned? How am I advancing these values?
4. Are we effectively communicating our values?
5. Do I walk my talk?
6. Have I asked our stakeholders if they trust us?
7. Is there a way out of our crisis mentality mindset?
8. Do I understand the difference between compliance, ethics and trust?
9. Am I leading or managing?
10. Am I trustworthy?

For leaders who find this worthy of their attention, additional questions are available in this free resource on our website called The Leaders Project.

Another great resource for authentic leaders…. for the third year, Trust Across America-Trust Around the World has assembled, with the help of dozens of global experts, an annual TRUST POSTER. The 2016 theme is 52 Ideas That YOU Can Implement to Build Trust. 

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help responsible organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara also serves as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

How many of the following are ongoing issues in your office?

1. High employee turnover and absenteeism
2. Negative water cooler conversations
3. Slow decision making and low innovation
4. A seemingly never ending series of crises
5. Stagnant or diminishing profitability

If you answered “yes” to one or more of the five issues listed above, your office is suffering from low “T” and the prescription for a return to health rests squarely on the shoulders of leadership. So what is low “T?” It’s low trust and the single most common and debilitating impediment to successful organizations.

The good news is low “T” is easily cured. Leaders just need to acknowledge the disease and implement a trust building prescriptive culture. Why not set a goal of starting that process on January 1, 2016? Here are a few ways to head down the path to recovery:

In every interaction with every person, ask yourself: “What can I do in this moment to strengthen the trust between us? Jim Kouzes & Barry Posner

You don’t build trust by getting louder; you build trust by getting closer. Richard Fagerlin

Take a younger employee to lunch and ask them a lot of questions and listen-to-learn. Jon Mertz

Terminate toxic people, even the star performers. Bob Vanourek

Build a foundation of organizational trust to soften the blow from the next breach. Barbara Brooks Kimmel

We have a great tool to help you. For the third year, Trust Across America-Trust Around the World has assembled, with the help of dozens of global experts, an annual TRUST POSTER. The 2016 theme is 52 Ideas That YOU Can Implement to Build Trust.  It not only makes a great inexpensive “gift of trust” for the holidays but provides many of the keys to reversing the cycle of organizational mistrust. These are just a few suggestions on ways to use these posters that are already in place in many organizations for 2016:

• Hang one in your office as a conversation starter with visitors, employees or colleagues.
• Give them as gifts to key influencers in organizations suffering from low “T.”
• Send them to clients along with the suggestion to place on their bulletin boards in the employee lounge as well as share an “idea a week” in their management team meetings.
• Mail them to remote employees.
• Give them to your kid’s teachers, send one to the mayor and police chief, and share them with local business owners.

Everyone can benefit from high “T” in 2016!

Read more about the 2016 poster at this link.

Do your part by joining our movement today!

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help responsible organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara also serves as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Copyright 2015, Next Decade, Inc.

Back by popular demand, our 2016 third annual trust poster provides…

52 Ideas That YOU (as a leader) Can Implement to Build Trust

Today I’ve randomly selected thirteen of the 52 ideas from our global community of trust and leadership experts to share as you plan your strategies for 2016.

1. When it comes to building trust, leaders go first. Jim Kouzes & Barry Posner
2. Build cultures of commitment vs. compliance where choices are guided by values not policies. Mark Fernandes
3. Work tirelessly to dispel the illusion that trust is a “soft” skill. Doug Conant
4. Agree on a set of core values, practice and reinforce them daily. Barbara Brooks Kimmel
5. Be very good at what you do. Competence is a litmus test for believability. Nan Russell
6. The first job of a leader is to inspire trust; the second job is to extend trust. Stephen M.R. Covey
7. Encourage risk-taking and celebrate “good failures” as opportunities to learn and move forward. Bill George
8. In earning the trust of others, being clear on what you want for others, is more important than what you want from David Penglase
9. Be a role model. Charlie Green
10. Set intentional promises and expectations on what you will deliver to all stakeholders. David Reiling
11. Go public when expressing gratitude; go private when expressing disappointment. Holly Latty-Mann
12. Listen with the intent to be influenced. Randy Conley
13. Kindness amid conflict; Respect across diversity. Davia Temin

Our poster not only makes a great “gift of trust” for the holidays but provides many of the keys to reversing the cycle of organizational mistrust. Do your part by joining our movement today!

Read more about the 2016 poster at this link.

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help responsible organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara also servers as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Copyright 2015, Next Decade, Inc.