Trust Across America-Trust Around the World™

In the wake of the ongoing Volkswagen trust debacle and lot’s of “hot potato” blame games, our November Trust Quest asks:

Who’s Responsible?

What are your thoughts? Will you take 60 seconds to weigh in?

In the words of Richard Branson…

“The most valuable business commodity is trust.
There is simply no point in talking about trust if it is not followed by action.”

Nominations are now open for our 6th annual Trust Across America-Trust Around the World Top Thought Leaders.

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations identify their core values to build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara also servers as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Copyright 2015, Next Decade, Inc.

Welcome!

While our monthly roundup is normally a collaborative undertaking of our Trust Alliance, this month we gave our members a well-deserved holiday and instead assembled a handful of Barbara Brooks Kimmel’s most popular articles and interviews of 2015.

Our goal is to provide our readers with  a better appreciation for the importance of embracing trust as an organizational imperative.

Let’s get started!

In this Forbes article some tough organizational trust questions are answered, including:

• “How can individuals and organizations capitalize on trust?”
• “Jack Welch recently said that the only thing an executive today should be focused on is trust. Why do you think Mr. Welch have arrived at that conclusion in 2015?”

Our July Trust Quest asked: Which is the greater problem facing today’s society? Is it an unwillingness to trust others or alternatively, that people just aren’t trustworthy enough? Here’s the results of the poll. Our August poll launches on August 1. We hope you will participate.

The terms compliance, ethics and trust are often used synonymously when they shouldn’t be. What’s the difference and how can leaders ensure that trust stands alone? This Culture University article answers those questions.

Our most popular post year-to-date simply asks “Is it Too Lonely at the Top for Trust?

And finally, the most downloaded article from our website, and perhaps the key that unlocks the trust door is called “Return on Trust.” It’s a reprint from our quarterly magazine called TRUST!

Enjoy!

How is it that large public companies, supposedly run by smart experienced leaders get the simple stuff so wrong?

I was completing a purchase at a discount clothing store (think Marshall’s, Target or Kohl’s.) The checker, a store manager, paused my transaction to search the small purse of an employee who was leaving work for the day. The message being sent to that employee from “above” is quite simple, “We don’t trust you not to steal.” I suggested to the manager that employees might be less inclined to steal if they believed that their employer trusted them, to which he replied “It’s the system.” I proposed he do whatever was in his power to change that system. My guess is he won’t for fear of losing his own job.

What does this story tell you about the culture of the organization? How do companies expect any loyalty, any engagement or any longevity from their employees when they treat them like criminals? A few ideas for senior management….

1. Do a better job screening your new hires
2. Pay your employees a decent hourly wage
3. Have a “one and done” policy on theft
4. Keep your employee searches out of sight of your customers.

Have you participated in Trust Quest, our monthly “pulse” on trust?

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Did you know we have published 3 books in our award-winning TRUST Inc. series. They are yours when you join our Alliance.

Copyright 2015, Next Decade, Inc.

We recently assembled twenty of John Wooden’s greatest quotes on trust. Now we turn our attention to John C. Maxwell whose philosophy is simple: “Everything rises and falls on leadership.”

His life’s passion is in developing leaders at all levels. Along the way he’s written over 70 books and spoken to millions of people about what it takes to become a great leader.

This article pulls together twenty of his most inspiring quotes. Regardless of your role in life- a parent, teacher, business or religious leader, John C. Maxwell has a message about character, competency and consistency, the key ingredients for building trust.

1. “Talent is a gift, but character is a choice.”
2. If a good reputation is like gold, then having integrity is like owning the mine.
3. “Your success stops where your character stops. You can never rise above the limitations of your character.”
4. “Image is what people think we are; integrity is what we really are.”
5. “A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.”
6. “Being in power is like being a lady. If you have to tell people you are, you aren’t.”
7. “Actions are remembered long after words are forgotten.”
8. “To collaborative team members, completing one another is more important than competing with one another.”
9. “Growth inside fuels growth outside.”
10. “If you don’t change the direction you are going, then you’re likely to end up where you’re heading…”
11. “Success is… knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others.”
12. “A successful person finds the right place for himself. But a successful leader finds the right place for others.”
13. “A leader is one who knows the way, goes the way, and shows the way.”
14. “People tend to become what the most important people in their lives think they will become.”
15. “People do not care how much you know until they know how much you care.”
16. “LISTEN twice as much as you speak.”
17. “If you wouldn’t follow yourself, why should anyone else?”
18. “A Chinese proverb says, “Those who drink the water must remember those who dug the well.” Gratitude is one of the most attractive of all personal attributes;”
19. “He who thinks he leads, but has no followers, is only taking a walk.”
20. “There are no short cuts to any place worth going.”

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

The Spring issue of TRUST! Magazine, celebrating trustworthy organizations,  is now available. It’s free by signing up at this link.

Copyright 2015, Next Decade, Inc.

“We all know the next crisis will come….but in the meantime it’s business as usual.”

Those were the exact words spoken by the Chief Communications Officer of a well-known financial services company at a recent conference I attended on trust.

Other than an enlightened handful, most companies continue to ignore the business case for trust and its inherent strategic advantages:

• Fewer crises and the ability to recover more rapidly as a result of having “banked” trust
• Faster decision making
• Higher employee engagement
• Greater innovation (high trust fuels high innovation, not the other way around)
• Increased long-term profitability

But instead, let’s continue to watch trust decline across all major institutions, talk about it from time to time, and choose never to implement long-term trust-building strategies. After all, it’s “business as usual” until the next crisis as evidenced by our current collective mentality:

• Disengaged boards with minimal diversity
• Short-term profit maximization at all costs
• Decreasing CEO tenure and increasing compensation packages tied to quarterly earnings
• Siloized decision making
• Increased regulation and larger legal and compliance departments
• High employee turnover
• Using CSR or sustainability “programs” as corporate window dressing
• Taking trust for granted or passing it off to the communications folks like a hot potato.

But as a reminder, industry is not destiny and “hats off” to those companies and organizations that have chosen a different path. We applaud you for your efforts. You can read about them and the updated business case for trust in the Spring issue of TRUST! Magazine published this week by registering on our signup link.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.

Trust Across America Names Most Trustworthy Public Companies 

and North American Trust Award Honorees 2014

Trust Across America- Trust Around the World (TAA-TAW) global leaders in organizational trust, today announced the results of a five-year study of over 2000 US based public companies, naming Texas Instruments (TI) as the Most Trustworthy Public Company for the period 2010-2014. Barbara Kimmel, Executive Director states: “We are pleased to see TI top this list.  The company has a history of trustworthy behavior as evidenced by the following long-term corporate vision:

“One of TI’s greatest strengths is its values and ethics. We had some early leaders who set those values as the standard for how they lived their lives. And it is important that TI grew that way. It’s something that we don’t want to lose. At the same time, we must move more rapidly. But we don’t want to confuse that with the fact that we’re ethical and we’re moral. We’re very responsible, and we live up to what we say.”

– Tom Engibous
Former chairman, president and chief executive officer, Texas Instruments – 1997

Kimmel cautions that no company is perfect. While the ongoing short-term, quarterly earnings focus is disappointing, we are encouraged by mounting evidence that long-term profitability is enhanced in organizations choosing to lead with trust. It should also be noted that while the average tenure of a Fortune 500 CEO has fallen to 4.6 years, those in our “Top 10” average 8.4 years.

To create this index, TAA-TAW began with a universe of over 3000 publicly-traded North American companies, evaluating more than 2000 to identify those receiving the highest 5-year ranking on five equally weighted quantitative indicators of trustworthiness that comprise the proprietary FACTS® Framework: Financial stability, conservative Accounting, Corporate integrity, Transparency and Sustainability.  Companies are not nominated, nor do they participate in this analysis in any manner.  The model independently identifies those with the highest scores in all five FACTS® indicators. A final screen scans news for unacceptable trust violations that might include fines, inappropriate CEO conduct, accounting irregularities, avoidable security breaches, etc.

The framework initially conceived and developed in 2008, is “the most holistic and comprehensive trust “health” checkup for public companies,” according to its founders. “It’s all about corporate culture and leadership, stated Barbara Kimmel. If Boards and CEOs remain unwilling to place trust at the top of their daily agenda, they are missing out on a tremendous competitive advantage.

This year Trust Across America is also awarding twelve special organizational honors named in recognition of many of our 2015 Top Thought Leaders in Trust Lifetime Achievement Award winners. Via nomination, these special awards recognize a cultural commitment to trust as an organizational strategy.

Trust Across America-Trust Around the World™ helps organizations by collaborating with global leaders to provide all the tools and resources required to transition to high trust. More information about all our honorees and their best practices can be accessed via the free spring 2015 issue of TRUST! Magazine by registering on our signup link.

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For more information on this topic, or to schedule an interview with Barbara Kimmel, please email barbara@trustacrossamerica.com

Copyright 2015, Next Decade, Inc.

Why Do CEOs Behave Badly?

Did anyone read this week’s article about Ryan Air in Time?

Led by brash, headline-grabbing CEO Michael O’Leary—known for calling customers “idiots” for thinking they won’t be hit with fees at the airport, among other things—Ryanair has a long, storied history of bad, misleading behavior. 

Or this article about Uber’s CEO?

In a Medium post from October titled “Can We Trust Uber?” entrepreneur Peter Sims recalls an event in which he had his Uber car’s location in New York unknowingly shared on a screen by company executives at a party in Chicago. Uber CEO Travis Kalanick did not seem to think twice about it, using it as an opportunity to show attendees the cool things the platform was capable of. This party trick was called “God View.”

And lest we forget what Mark Zuckerberg chose to call his customers just a few years ago.

Understanding that this arrogance shows a lack of character, integrity and disregard for customers, why would any CEO choose this route?

And being that profitability and trust are close allies, who are the real “idiots” and “dumb f–ks in this story?”

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She runs the world’s largest membership program for those interested in learning more, and is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.

Should Brian Williams have been fired?

Two recent surveys conducted by the public relations firm of Edelman and the polling firm of Rasmussen Reports place public trust in media at historic lows. Edelman’s most recent global Trust Barometer shows a continuing decline in trust, down from 53% a year ago to 51% in 2015. Rasmussen’s poll of Americans is just slightly better.

The Williams incident is certainly not NBC’s first scandal. In fact, just a few days prior, another NBC debacle was swept under the rug in Washington. And let’s not forget Don Imus, Trayvon Martin, George Zimmerman, Mitt Romney and Martin Bashir to name just a few in recent years.

Does NBC think that firing Brian Williams is going to reverse this escalating decline of consumer trust in the media? According to NBC News President Deborah Turness, they do. Apparently, Brian has “a responsibility to be truthful and uphold high standards,” while the rest of the organization gets a free “pass.” Turness has had her hands full since joining NBC in 2013. And  for those who may have forgotten who owns the company, it’s Comcast, under the direction of Brian Roberts, another organization with more than just an occasional “oops.” In fact, Frank Eliason, the original “Comcast Cares” guy recently wrote this article about his former employer. If your bill came addressed to “Dear A–Hole would your trust in Comcast increase or decrease?

Can anyone else identify the real culprit here? Call it a lie, an embellishment, a mistake or a conflation, what Brian Williams did was wrong. But should NBC have fired him? Considering Williams is just one mangled car in a bad train wreck, how much responsibility lies with his boss and his or her boss’s boss? After all, aren’t they at least as much to blame as Williams, if not more so?

NBC has a problem with its culture. In fact, the entire industry does. Yet, that goes unmentioned by the people who have the power to change it.  Deborah Turness certainly didn’t mention culture when she fired Williams. And until she, Brian Roberts the remainder of the “C Suite” and the Board of Directors acknowledge their untrustworthy culture and take responsibility for affecting change, the industry will continue to lose the public’s trust. That’s the way trust works.

Brian Williams is just a symptom of a much larger problem. What is stopping the executives at NBC and every other media outlet from taking responsibility and charting a course to fix this systemic disease? The downward spiral of public distrust in media need not continue. Will the industry use the Williams incident as a culture wake-up call, before the public turns its back on it for good? What do you think?

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She runs the world’s largest membership program for those interested in learning more, and is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.

Culture does not change because we desire to change it. Culture changes when the organization is transformed – the culture reflects the realities of the people working together every day – Frances Hesselbein

Bob Whipple of LeaderGrow and a member of our Trust Alliance, was kind enough to contribute today’s guest blog post. He tackles the question of how trust is impacted when organizations make major changes.

When organizations make major changes, such as reorganizations, mergers, or acquisitions, the trust that was in the  groups prior to the action is often lost quickly. This happens for a variety of reasons, as I have documented in my book Trust in Transition: Navigating Organizational Change (ASTD Press, 2014)

The success of the entire change process depends on trust—the trust level before integration and the trust maintained during the process. It matters a lot on the conditions going into the action. There are three possible situations as follows:

1. There is high trust within both groups to begin with. This is the best condition because it allows for people to weather the shock of the change, having some faith that things can work out in the end.
2. One group has high trust, but in the other one the culture has been damaged by prior leadership behaviors. The entity with higher trust will usually do better in the negotiation because there is more free flow of information and fewer problems to hide.
3. When both groups have low trust, it becomes extremely difficult to make progress because there is work to be done around all the interpersonal issues at every juncture. If a group has low trust in their own organization before a merger, then there is little hope that they will have more trust in the other group. It becomes a real mess to unscramble.

As the integration unfolds, the level of trust going in to a major change has a lot to do with how successful it will be.  Make sure that you test the level of trust and keep it strong throughout the process for the best result.

Bob Whipple, MBA, CPLP, is a consultant, trainer, speaker, and author in the areas of leadership and trust.  He is the author of: Trust in Transition: Navigating Organizational Change, The Trust Factor: Advanced Leadership for Professionals, Understanding E-Body Language: Building Trust Online, and Leading with Trust is Like Sailing Downwind.  Bob has many years as a senior executive with a Fortune 500 Company and with non-profit organizations.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

                                                                                               Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

Cultivate trust by deepening the conversation. Patricia Aburdene

(from Trust Across America’s Weekly Reflections on Trust 2014)

Today we start a new blog feature called Organizational Trust this Week, beginning with the “Good” and ending with the “Ugly.” Each story contains a trust component and at least one lesson for organizations seeking to make trust a business imperative.

THE GOOD

Silos kill trust: Mary Barra is Breaking Down Silos to Build Trust at GM

Corporate DNA should not change when the CEO leaves: Pimco’s new CEO Doug Hodge will Remain True to the Corporate DNA 

Corporate transformations take time: Marissa Mayer remains passionate and focused on corporate transformation at Yahoo

Great leaders say these things to their employees: John Brandon discusses 17 things great leaders should say

How much influence should CEO’s have on their Boards? Interesting research from George Mason University’s Derek Horstmeyer Beyond Independence, CEO Influence and the Internal Operations of the Board

THE BAD

Trust is busted when fines are nothing more than a slap on the wrist: AT&T pays $105 million fine and gets to keep the rest

The big pharma industry is an ongoing trust disaster: Why exactly are prescription drugs so expensive? 

What to do when the CEO has an affair? Nothing. It doesn’t violate the company’s ethics and integrity policies!

Here’s what the same CEO has to say about company ethics.

THE UGLY

When it comes to violations of trust, it doesn’t get much worse than the unfolding scandal at Sayreville High School in NJ: Governor Chris Christie makes a statement. But the best part is what a former NFL trainer had to say. Read the full article.

OUR MOST POPULAR POST THIS WEEK

And finally, Trust Across America-Trust Around the World’s Most Popular Post on LinkedIn Pulse this week

Send us your stories for consideration in future editions of Organizational Trust this Week. Barbara@trustacrossamerica.com

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

                                                                                               Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.