Trust Across America-Trust Around the World™

Are you open minded and ready to learn?

Or do you consider yourself the smartest person in the room?

To date, over 28% of 600+ survey respondents say “Openness” is lacking in their workplace.

Openness is the seventh of *12 behaviors in our Tap Into Trust (TAP) framework having now been accessed over 150,000 times in 16 languages. 

Trust Across America-Trust Around the World created The “Art” of Trust visual “cues” to start a discussion about workplace behaviors that build and weaken stakeholder trust. Together these cues form a “Wall” of Trust to enhance learning and retention.

In building team and stakeholder trust, we describe “Openness” as follows:

We are open and ready to learn – we can be vulnerable and not have all the answers.

Our Trust Alliance members suggest the following discussion questions to elevate notice and build workplace trust.

1. What are the existing or potential barriers that could prevent open, frank, and necessary conversations?
2. Do we actively solicit feedback from superiors, peers, and direct reports to be sure we have the whole picture? If not, how can we improve our current feedback solicitation system?

The “Art” of Trust  is one of many resources designed for our Trust Action Project to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.

Would you like to build a Wall of Trust for your team? Take the first step.

Join our global Trust Alliance and participate in our programs.

Learn more about the Trust Action Project 2021 at this link.

*TAP INTO TRUST is an acronym. The 12 behaviors are equally weighted. The weakest behaviors break the trust chain.

Copyright 2021, Next Decade, Inc.

The Trust Action Project 2021 (#tap2021) Weekly Action is one of many Trust Alliance resources designed to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.

What behaviors do you think impact trust the most in teams and organizations? Our 1 minute/1 question AIM Workplace Diagnostic compares your response to more than 600 others.

Learn more about the Trust Action Project 2021 at this link.

Join our global Trust Alliance and participate in our programs.

What trust building ACTION would you suggest? Let us know.

The “language” of Coronavirus instills fear and diminishes trust. 

While fear is often used as a tool to gain short-term compliance, it comes with a steep price tag, the loss of trust. Take a closer look at this recently published Gallup chart. Are you surprised?

The following is a list of frequently used fear-inducing COVID19 media terms. How many of these can be accurately defined by the writer, let alone their readers or listeners? And how would you describe your reaction? Anxious, scared, fearful?

1. Cases and “numbers” exploding
2. Hospital strain
3. Unprecedented surge
4. Running rampant
5. Whopping
6. Stay-at-home orders
7. Shutdowns
8. Lockdowns
9. Alarmingly high
10. Overwhelming

These obtuse and half-baked terms are no different than the food industry calling its products “all natural,” a meaningless marketing label at best. Without a common vocabulary and precise definitions, the present COVID19 language trumpeted by the media is intentionally designed and delivered to produce two outcomes:

• Instill fear 
• Destroy trust

What happens when fear dominates?

The brain releases hormones including cortisol and catecholamine, and shuts down certain executive functions like strategic thinking and trust. In other words, people psychologically “freeze.”

What does the media hope to accomplish by freezing the public, and what is motivating them to do this? Is it no more complicated than a lack of conscience, more “eyeballs” and increased ad revenue, or is there something more? Who is driving these panic inducing headlines?  Where have journalistic integrity, ethics and standards gone? How can the public be expected to now pivot away from the fear created by the media and embrace the vaccine news?

Little doubt exists that if we are to accept a vaccine the public’s trust must be elevated. The media needs to immediately take responsibility and be accountable for alleviating their fear porn and replacing it with trust inducing language, concise definitions, increased data transparency, care and empathy. In other words, the ethical practices that build trust. And our politicians and vaccine manufacturers must be held to the same ethical standard, working collaboratively with their media partners to ensure that the fear they have collectively created can be replaced with trust. Unfortunately, that can’t happen by flicking on a switch. Trust is built over time and in incremental steps and it is the outcome of principled behavior.

For more information visit www.trustacrossamerica.com

Copyright 2020, Next Decade, Inc.

“Trust is the lubrication that makes it possible for organizations to work.” —Warren Bennis

Having counseled leaders across many industries on how to elevate stakeholder trust, I can almost assure you that you won’t come close to passing our 10-question test. Fortunately, the failing grade is usually not due to character or competence flaws, but a lack of understanding of the role of trust as a core value of leadership. Are you willing to take the following test AND the actions required to elevate your results?

*** Warning your degree of honesty and vulnerability may affect your score***

 Give yourself ten points for every “yes” answer.

1. Do I understand that trust is not a soft skill and that it has tangible value?
2. Have I thought about what it means to be trustworthy in both my personal and professional life?
3. Is trust mentioned in my company’s core values and do I practice and reinforce those values daily?
4. Do I understand that trust is the outcome of principled behavior and have I identified the behavioral weaknesses?
5. Do I understand that trust cannot be delegated and that low trust is a real risk?
6. Have I asked my employees and other stakeholders if they think I am trustworthy?
7. Do I understand that trust is a learned competence, and have I budgeted for trust training for both my leadership team and my staff?
8. Do I directly engage my employees and my customers in conversations about trust?
9. Do I catch employees doing something right and reward ethical behavior?
10. Does trust play a role in my hiring practices?

What was your final  score?

Business leaders are constrained by the number of hours in a day, and how they choose to prioritize their time. Many spend it reacting to crises and extinguishing fires caused by low trust. If more leaders not only understood the benefits of high trust, but actually took the steps required to elevate it, their time would be freed up to build a more profitable business much more quickly. Low trust plays a large role in elevating enterprise risk, yet is is widely ignored. Take the questions above and tackle them one at a time. Each 10% improvement will get you closer to high trust.

PS- Don’t fall for expensive trust workarounds that may be offered to you. While they may get you a communications “talking point,” they won’t get you across the enterprise trust finish line. In fact, they won’t even get you close.

Barbara Brooks Kimmel is the founder of Trust Across America-Trust Around the World, whose mission is to help organizations build trust. Now in its 12th year, the program has developed two proprietary trust-evaluation tools, the latest is AIM Towards Trust. She also runs the world largest global Trust Alliance and is the editor of the award-winning TRUST INC. book series. Kimmel is a former consultant to McKinsey who has worked across multiple industries and with senior leadership. She holds a bachelor’s in international affairs from Lafayette College and an MBA from Baruch.

For more information visit our website at www.trustacrossamerica.com or contact us.

Purchase our books at this link

Copyright © 2020 Next Decade, Inc.

Have you watched the news lately? I tuned in yesterday for the first time in over two months, which prompted me to write this article.

If you are currently residing in the US there is a good chance that you are choosing to get your news from either Fox or CNN, depending on your political views. From a trust perspective, does it matter at all which one you watch?

The world’s citizens are suffering not only from 2020 COVID 19 fatigue, but also from the long-term fallout of a host of never ending global trust breaches in government and business. Unfortunately for all of us, the news does not appear to be improving, at least not what’s being reported. Since panic agendas seem to matter more to the media than facts, should we believe what is being reported? In other words, can the media be trusted?

I decided to put the industry to the test using our universal TAP Principles. They have now been accessed by almost 150,000 global professionals. Why don’t you do the same to determine if you should trust the media?

Take a minute to answer “Yes” or “No” to each of these questions:

Truth– Is telling the truth more important to the media than a panic agenda or monetary gain?

Accountability– Is the media holding itself accountable and taking responsibility regardless of affiliation?

Purpose– Is the media engaging others to build shared purpose to avoid short-term wins?

Integrity– Is the media committed to accuracy in pursuit of the facts?

Notice- Is the media seeking out, listening to and reporting on diverse perspectives?

Talent– Is the media rewarding moral character?

Openness– Is the media open and ready to learn?

Transparency– Is the media rejecting hidden agendas?

Respect– Is the media respectful of each other?

Understanding– Does the media not only celebrate its successes but also report on its failures?

Safety- Does the media call out all unethical behavior and make it safe to be honest?

Tracking– Does the media scorecard their performance against their values?

What was your final “Yes” and “No” answer count?

Can you think of any news media that would score a passing grade of 60% or more?

Should we trust the media to report COVID 19 information accurately, or any news for that matter?

And before you go, substitute the word “media” for “government” and then “business” and see if your results change.

Can our trust deficit be fixed? Given the right tools it’s not difficult. Whether it’s the media, government or business, it always begins with leadership, and that remains the greatest challenge, and the biggest opportunity.

Every year Trust Across America-Trust Around the World publishes its popular Annual Top Trust Stories, highlighting leaders who are “intentional” about trust.

This is the link to the 2019 article.

These outstanding leaders are also mentioned in TRUST! Magazine’s  annual Top Thought Leaders issue published every January.

Who should make the list this year? Email your idea to barbara@trustacrossamerica.com by the end of November with a short explanatory note, or link to an article, and we will consider it when compiling this year’s list. If your “honoree” is selected, your name will be included in the article.

And don’t forget to participate in this year’s Top Thought Leaders in Trust. Nominations opened on October 1.

Nominations are now open for Trust Across America-Trust Around the World’s 11th annual Top Thought Leaders in Trust.

Announcement of honorees will be made in January 2021 via TRUST! Magazine.

Do you work on a team where both leaders and colleagues hide their true intentions?

The outcome of hidden agendas is distrust and inertia, as goals become guesswork and the fear of making a mistake increases.

Last week, as part of our Zoom Lunch & Learn members of our Trust Alliance convened to discuss the topic of team trust, transparency & hidden agendas. We addressed four questions during the hour:

1. How do you define the role of transparency in the context of a team? (We define it as follows: We reject hidden agendas. We are transparent wherever and whenever possible.)
2. What causes hidden agendas?
3. How can transparency be elevated within a team?
4. Why is transparency frequently cited as the main cause of low trust, even though it is not?

What did our Trust Alliance members have to say about Question #3? How can transparency be elevated within a team?

The following were some of the key take aways:

1. Both leadership and team transparency “rules” must be clear with no ambiguity.
2. Lack of rules around transparency creates a lack of respect, often leading to either acquiescence or a challenge to decision making.
3. Heightened transparency keeps team members more honest, efficient, innovative and collaborative.
4. Have a policy of openness (not to be confused with transparency.) Always share as much as you can.
5. Avoid lumping other trust busting behaviors into the transparency category. Know how to identify them and address them separately.
6. Uncomfortable conversations are okay. People are resilient and able to absorb negative news.
7. Elevating interpersonal skills like listening enhances transparency.
8. Complaints and their resolutions should be shared with employees.
9. Cowardice in some industries allows leaders to hide behind regulations as an excuse for lack of transparency.
10. Addressing transparency issues in family businesses requires a different skill set.

A final comment:

While courageous and empowered cultures have fewer transparency challenges, transparency alone won’t get a team to the trust “finish line.” In fact, transparency is only 1 of 12 behaviors that elevate trust in teams and organizations. And in the many organizations we have surveyed, transparency is not the #1 cause of low trust. To find out what is, spend 1 minute answering this question and see the results from over 500 respondents.

“Never ruin an apology with an excuse.”  Benjamin Franklin

“Say you’re sorry.” As a child, how often did you hear those words from parents and teachers? While apologies become even more “complex” in adulthood, have you stopped to consider the role they play in trust repair?  This week, as part of our Zoom Lunch & Learn series seven members of our Trust Alliance convened to discuss the topic of apologies in a session called “I’m sorry…but.”

Our discussion extended beyond apologies at the organizational or corporate level. We reviewed interpersonal apologies as well.

The following are some of the key take aways:

• The purpose of an apology is to repair a damaged relationship, whether it is between two people or at the leadership/ corporate level, and there must be a desire to do so.
• Apologies must have a unifying quality with no “conditions” or “buts.”
• Authentic apologies must contain an acknowledgement of harm and a commitment to a behavioral change. (Example: A husband is caught cheating on his wife. The apology must go beyond, “I’m sorry for hurting you” to “I promise you I will never do it again.”)
• Apologies should not be confused with taking responsibility. (Example: Johnson & Johnson followed their credo and took responsibility after the Tylenol crisis. They did not apologize.)
• Victims need validation more than an apology.
• Apologies are words. Trust is built through actions. A plan must be announced with specifics. Simply saying we “hope to regain your trust” is worthless.
• Trust can be built only after lasting changes have been made. Remember, actions always speak louder than words.
• Ethical actions not only reduce the need for apologies, they also raise awareness of the benefits of principled behavior. Incivility, sarcasm and humiliation have no place in relationships inside or outside the office. In fact, they are breeding grounds for reducing trust and increasing the odds of a crisis.
• Consider what is happening in the relationship that creates the need for an apology. What internal changes should be made to modify the dynamic and prevent future crises? Without an internal culture of responsibility and accountability, there WILL be crises and regardless of whether or not an apology is given, there will not be a change in behavior to correct things.

A few additional thoughts the intersection of apologies and trust for leaders and organizations facing a crisis:

• While most companies have a mission or vision “statement”, quarterly reviews based on financial returns still rule the day. This creates the perfect storm for a crisis. Leaders then delegate the apology and trust repair “fix” to their corporate communications/PR team, instead of taking ownership. Wells Fargo is the poster child for this approach which fails every time.
• Most business leaders are unaware of the independent variables or behaviors that create trust. If they don’t defer to PR, they defer to “legal” who are trained in risk, not trust.
• Spontaneous conversations about reputation rarely occur until reputation is in the ditch. Reputation management, like crisis management, like employee engagement are really PR terms rather than management terms. That’s why they’re not seriously a part of management’s vocabulary. Trust is a management word. Integrity is a management word. Civility and decency aren’t really management words.
• One of my favorite questions in these circumstances is,” what would your mother’s say if they were in the room right now, after they slapped you in the head and told you that you were not the kid they raised.”
• An attack on trust/a crisis means that the organization performed below expectations of at least one of its stakeholders. An organization can have a crisis with one stakeholder that does not impact others. For example, HP had a governance issue that caused it to apologize to investors with plans for how it would be avoided in the future, but it did not register with customers.