AIM Towards Trust

Frequently Asked Questions

What is AIM Towards Trust?

AIM Towards Trust is an anonymous, simple, quick and robust assessment for leaders, teams and/or organizations to:

The survey (takes under 2 minutes) allowing organizations to begin a trust discussion by assessing internal trust weaknesses and strengths. AIM is based on Trust Across America-Trust Around the World's (TAA-TAW) twelve principles called TAP which were created by a global team of trust scholars and practitioners over the course of a full year, and published in the spring of 2018. TAP has been accessed over 100,000 times in sixteen languages.

Who is using AIM Towards Trust?

AIM has been used in teams and organizations, both for and not for profit, ranging from groups of 5 to several thousand employees, and across many organizational functions and industries.

It can also be used as a data collection opportunity for associations and other member organizations, and as a polling tool in advance of conferences or workshops.

How is AIM Towards Trust Administered?

TAA-TAW issues the client a custom link created in Survey Monkey to be shared with survey participants, and a 5-day window for completion. When the survey closes, a custom report identifying strengths and weaknesses is issued to the client.

Is Facilitation Recommended?

The survey can be run either as a Do-it-Yourself or with the assistance of an experienced AIM facilitator.

How Much Does AIM Cost?

For as little as $500 your organization can self-administer the survey and obtain a basic report. For organizations interested in further analysis, a la carte "add-ons" are available. Discounts are offered to our Trust Alliance Members.

What Other Tools Do You Offer?

As demand warrants, specific silo and stakeholder tools are being developed. See current offerings below.

Current Diagnostic Tools

AIM Towards Trust

Our Most Popular Survey Tool

Contact us for further details and pricing by clicking on the yellow title above, or email barbara@trustacrossamerica.com

AIM Towards Trust: Board of Directors

Trust is a soft concept, hardly measurable. Boards have too much to do these days besides building a trustworthy organization. We hire and fire management to do that. So goes the thinking today for many corporate board members. Such thinking is wrong, outdated, and downright dangerous. Barbara Brooks Kimmel, CEO

Elevating trust among Board members is crucial to building internal and external stakeholder relationships. Using our 12 universal trust principles, this one-minute survey identifies trust weaknesses and strengths and addresses weaknesses.

Contact us for further details and pricing by clicking on the yellow title above, or email barbara@trustacrossamerica.com
AIM Towards Trust: Leadership Teams

Trust starts with trustworthy leadership. It must be built into the corporate culture. Barbara Brooks Kimmel, CEO

Elevating trust in your leadership team positively impacts all internal and external stakeholder relationships. Using our 12 universal trust principles, this one-minute survey identifies leadership team trust weaknesses and strengths and addresses weaknesses.

Contact us for further details and pricing by clicking on the yellow title above, or email barbara@trustacrossamerica.com
AIM Towards Trust: Compliance & Ethics (C&E) Teams

An internal C&E team ideally has great people skills and the ability to communicate and collaborate with all stakeholders. If the principles underlying high trust are weak and not being addressed within the team itself, the C&E function will be ineffective, thereby increasing enterprise risk. High trust C&E teams are role models, supporting employee and customer wellbeing which, in turn fosters faster company growth and achievement of organizational goals. Barbara Brooks Kimmel, CEO

AIM Towards Trust: C&E Assessment starts with the C&E team to help organizations create high trust cultures. ACKNOWLEDGE your internal trust baseline, IDENTIFY trust weaknesses and MEND them.

Contact us for further details and pricing by clicking on the yellow title above, or email barbara@trustacrossamerica.com
AIM Towards Trust: Customer Service

As brand ambassadors the priority of the Customer Service team should always be in building trust. This includes communicating transparently and authentically with customers. But if the team does not first build trust internally, Customer Service will not only be ineffective but also increase enterprise risk. Barbara Brooks Kimmel, CEO

AIM Towards Trust: Customer Service Assessment starts with the customer service team to help organizations create high trust and enduring customer relationships. ACKNOWLEDGE your internal trust baseline, IDENTIFY trust weaknesses and MEND them.

Contact us for further details and pricing by clicking on the yellow title above, or email barbara@trustacrossamerica.com
AIM Towards Trust: Corporate Social Responsibility (CSR)

What is the level of trust your company places in the performance of its corporate responsibility (CSR) team? And how much is your company trusted by external stakeholders critical to your success? Trust is foundational in all stakeholder relationships.Therefore, building trust in CSR is essential in order to align environmental, social and governance performance to company values and purpose.

AIM Towards Trust: CSR Assessments provide the CSR team with 4 tools gauging the trust held with internal departments, external stakeholders, and specifically with the community and suppliers.

Contact us for further details and pricing by clicking on the yellow title above, or email barbara@trustacrossamerica.com
AIM Towards Trust: Brands

A good reputation inspires a consumer to try a product, but trusting the company behind the product creates a CUSTOMER for life. Barbara Brooks Kimmel, CEO

AIM Towards Trust: Trustworthy Brand Survey helps organizations create high trust cultures by enabling leaders and marketing teams to elevate trust from the inside out. ACKNOWLEDGE your internal trust baseline, IDENTIFY trust weaknesses and MEND them.

Contact us for further details and pricing by clicking on the yellow title above, or email barbara@trustacrossamerica.com
AIM Towards Trust: Media Organizations

According to recent Pew Research...While one-in-five Americans (21 percent) have a lot of trust in the information they get from national news organizations, that share is about five times as high as the portion that have a lot of trust in the information they get from social media sites (4 percent). Using our 12 universal trust principles, this one-minute survey identifies media team trust weaknesses and strengths and addresses weaknesses.

Contact us for further details and pricing by clicking on the yellow title above, or email barbara@trustacrossamerica.com
AIM Towards Trust: Community Leadership

Public confidence in the integrity of our elected community officials is the cornerstone of our democratic representative system of governance. And like any organization, confidence begins with trust. As the highest-ranking elected official the Mayor is the Chief Trust Officer, being responsible for the wellbeing, security, and prosperity of both town employees and community residents. The Mayor and his/her Town Council should perform their responsibilities with the highest sense of ethical character, competence and consistency. The team must first develop, implement and monitor a set of Guiding Trust Principles aligned with the values of its community members and society. Barbara Brooks Kimmel, CEO

Elevating trust in the community leadership team positively impacts all internal and external stakeholder relationships. Using our 12 universal trust principles, this one-minute survey identifies trust weaknesses and strengths and addresses weaknesses.

Contact us for further details and pricing by clicking on the yellow title above, or email barbara@trustacrossamerica.com