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It’s Week #10 of 2016. This latest article is part of a series drawn from our 3rd annual 2016 Trust Poster….now hanging in hundreds of offices around the world. Get yours today!
52 Ideas That You Can Implement to Build Trust
Carol Sanford, one of our 2016 Top Thought Leaders in Trust, a Lifetime Achievement Award winner, and a member of the Trust Alliance offers this:
“Trust comes from fostering personal agency in others, that is the drive to contribute, not always be the one who leads the way.”
A natural human propensity to contribute exists in all of us. Research reaffirms it now. It is often called Personal Agency. i.e. Taking up action to change something, especially on a significant level. People don’t always act on this inclination. Sometimes it is as a result of a low confidence in their ability to control unexpected challenges and low certainty they can produce outcomes. To have personal agency we have to activate our own Will to act and manage ourselves to figure our way through challenges. In other words, we first have to trust ourselves to be able to act and achieve.
Those in our lives who encourage and build this capability in us come to be the ones we trust. They are not “in it” only for themselves, but mentoring and developing others into managing their own path to significant contribution. It is how trust bonds are built, with everyone from children, to students and employees, to customers. The magic sauce is building others agency to make that difference and doing it again and again to build a “trust muscle, so to speak.”
Thank you Carol. We hope our readers heed your advice.
It’s not too late to catch up on our weekly series…..
Week #1 Kouzes & Posner
Week #2 Bob Vanourek
Week #3 Barbara Kimmel
Week #4 Mark Fernandes
Week #5 Doug Conant
Week #6 Roger Steare
Week #7 Nan Russell
Week #8 Stephen M.R. Covey
Week #9 Bill George
Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. Now in its sixth year, the program’s proprietary FACTS® Framework ranks and measures the trustworthiness of over 2000 US public companies on five quantitative indicators of trustworthy business behavior. Barbara is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine.
Copyright 2016, Next Decade, Inc.
Barbara Brooks Kimmel, barbara kimmel, Carol Sanford, leadership, personal agency, trust across america, Trust Alliance
Late last year Trust Across America-Trust Around the World published the first in a planned series of award-winning books. TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-Suites. In this book, sixty experts have joined forces to offer 100 strategies.
Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.
This eighteenth essay brings advice from Carol Sanford, The Responsibility Expert. Carol is an Educator and Advisor to Fortune 100 CEOs and New Economy businesses like DuPont, Google and Seventh Generation. She is the CEO of The Responsible Entrepreneur Institute and Author, The Responsible Business and The Responsible Entrepreneur. Carol is also a 2014 Top Thought Leader in Trustworthy Business and a founding member of the Alliance of Trustworthy Business Experts. You can read more about her here.
Trust and Strategy Thinking
Most strategy is disembodied from people in the organization. It is hard to trust what you cannot relate to or worse, feel at the mercy of.
The rank and file sees strategy most often as something management is responsible for and I just do my job. If it is not owned, then all initiatives are seen as arbitrary and self-interested on the part of management. People feel a pawn in the game.
A trustworthy strategic thinking and execution process evokes caring and contribution. Everyone has to see the same value and be able to personally interpret the direction and decisions that are involved.
How to do that: Make all initiatives and measures come from the customer’s success, not the companies alone. Trust happens when people feel they are in pursuit of a goal together and that is has meaning. Every individual contribution can be connected to the customer or consumer’s life if you take the time. The best way to accomplish this is by measuring what the customer measures and has each functional unit and individual contribution determine what they do for the customer’s achievement of that goal. Consider how they, themselves, will measure success.
Now people can trust because it feels like it is about making a difference, not being manipulated by management. Read stories about Fortune 100 and new economy businesses who are changing how they do strategy as a trust building process.
Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.
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Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com
Copyright © 2014, Next Decade, Inc.
Alliance of Trustworthy Business Experts, Barbara Brooks Kimmel, barbara kimmel, business strategy, Carol Sanford, leadership, organizational trust, trust, trust across america, trust in business, Trust Inc. Strategies for Building Your Company's Most Valuable Asset
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