Trust Across America-Trust Around the World™

Welcome to TRUSTGiving 2014, our first annual weeklong trust awareness campaign.  Join the Alliance of Trustworthy Business Experts as our members help our readers navigate the complexities of trust. We will be blogging (several times a day) and posting on Twitter #TrustGiving2014.

The headlines speak for themselves…

• Trust in business is down
• Washington can’t be trusted
• The NFL has trust issues.

….or do they? 

Have you ever paused to consider that businesses, Washington and the NFL are all run by people?  Institutions are only as trustworthy as those who lead them. In reality, we don’t have a crisis of trust. We have too many “low trust” leaders.

Trust is built on three pillars: Character, competence & consistency. If the first of these pillars comes naturally, the second two are easy to construct. How do you measure character? Michael Josephson has built his “Character Counts” program on 6 pillars. Notice the first is trustworthiness.

If you lead an organization and the headlines are continuously working against you, take a few minutes to consider the following:

• Do you cheat or deceive others?
• Are you reliable? (consistency)
• Do you keep your word?
• Do you have courage to do the right thing?
• Do you have a good reputation? (competence)
• Are you loyal?
• Do you stand by your family, friends and country?

You may have noticed that competence and consistency are attributes of good character. If organizations were run by people who could answer “Yes” to all these questions, or even took the time to consider them, the headlines would read differently.

Being trustworthy is not rocket science. It’s simply a choice. Make it yours.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Many people are good at talking about what they are doing, but in fact do little. Others do a lot but don’t talk about it; they are the ones who make a community live.  Jean Vanier, Community And Growth

The Pittsburgh police chief and mayor are vowing to regain community trust. You can read more about the low level of trust in Pittsburgh at this link. It’s a messy story with a long history, but hardly a unique scenario. In addition to police brutality, the former police chief was sentenced to prison on corruption charges. So it seems, there is quite a bit of work to be done to build trust in this community.

In September I wrote a popular piece called Trust, it Can’t be Restored if it Never Existed

Regardless of the nature of the organization, be it a community or a corporation, trust is built over time and in incremental steps. Just like a piece of furniture, it can be built, but it can’t be restored if it never existed, and it all begins with trustworthy leadership.

How many community leaders place trust at the top of the agenda?

Last year Trust Across America-Trust Around the World compiled a free report called Building Trust in Community Leadership. It aggregates the expertise of many thought leaders and provides a trust framework and actionable steps for all community leaders who choose to embrace trust as a business imperative. Why should community leaders want to do this?

Communities that build trust reap these benefits and many more:

• Faster and smoother-functioning governance
• Collaboration across entities, driving speed, efficiency and innovation
• Greater community awareness, involvement and support of local initiatives
• Increased employee responsibility and competence and improved morale
• Increased levels of trust in (local) government
• Sets an example for community youth
• Win/win situations

Communities exhibiting low levels of trust face the following risks and many more:

• Low levels of employee energy and commitment and high levels of stress
• High/costly employee turnover
• Low levels of innovation and change
• High levels of suspicion among community interest groups
• High barriers to communication with no open and honest sharing of information
• Poor and slow decision making
• Win/lose situations

In Pittsburgh, the Mayor and the Police Chief must commit to leading with trust both independently and as a team.

The Mayor Must Commit to Integrity First:

Public confidence in the integrity of elected officials is the cornerstone of our democratic representative system of governance.  As the highest-ranking elected official of its municipal town or city, the Office of the Mayor is charged with the trust, wellbeing, security, and prosperity of its citizens and community.  The Office of the Mayor should perform its responsibilities with the highest sense of ethical leadership, integrity and competence.  Each Mayor’s Office should develop, implement and monitor a set of Guiding Principles of Integrity that is tailored to its unique mandate and responsibilities. (Donna Boehme)

The Police Chief Must Commit to Core Leadership Values:

An exemplary policing organization engenders in all employees commitment to the core ethical values embodied in trustworthiness, respect, responsibility, caring, fairness and good citizenship. It encourages and expects all employees to demonstrate moral courage to do what is right even when it is personally costly or subjects the organization to criticism or liability. (Michael Josephson)

Let’s hope that the Pittsburgh community is on the right track in building trust. It behooves all stakeholders to keep in mind that trust-building takes time and happens in incremental steps. Perhaps most important, it must encompass more than “just talk.”

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

                                                                                               Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

The ethical person should do more than he is required to do and less than he is allowed to do.  Michael Josephson

In a blog post last week I asked the question, “Where Does CSR End & Moral Responsibility Begin?” Several folks weighed in on the role of the corporation in society. The consensus was that genuine CSR is more than just a program. It is a way of doing business that embraces moral responsibility.

Today, I’d like to ask another tough question. “Where Does Compliance End & Trust and Ethics Begin?”

Doug Cornelius over at Compliance Building used the recent NFL crisis to answer the question above in this excellent article.

The answer is rather “black and white” yet in speaking about trust with corporate executives, I often hear this statement. “We are not breaking any laws, therefore we are trustworthy.”

Here’s the most simple way to differentiate compliance and trust. Compliance is mandatory while trust is voluntary. Compliance sets minimum acceptable standards while trust and ethics are what differentiate an organization from its competitors.

While it’s true that trust can’t be regulated, merely be “compliant” will not place an organization at the front of the pack. The legal team cannot assist leadership in building trust, only in staying on the “right” side of the law. An organizational trust imperative first requires an acceptance that compliance is not enough, that trust and ethics must be embraced as a business imperative. The rest is easy.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

                                                                                               Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.