Trust Across America-Trust Around the World™

Did you know that information overload has lowered our attention span to only eight seconds?

Even “Top 10” lists, a favorite of social media enthusiasts just a few years ago, have now been condensed to “Top 6’s or 5’s” or moved totally away from the written word to short and catchy “feel good” phrases, posters or video sound bytes. Bookstores certainly aren’t thriving, nor are newspapers or magazines. It’s hard to read an article in 8 seconds, let alone a book.

If you want to grab someone’s attention you better be able to do it quickly, or so the PR and marketing folks will tell you. But they just might be wrong, and those “gurus” who choose these “race to the bottom” marketing tactics fuel the chronic low- trust epidemic, instead of playing a much needed role in the solution.

Trust is built in incremental steps and high trust relationships certainly require more than 8 seconds to establish. Short “to do” lists or catchy phrases, just don’t cut it. But ironically, there ARE 6 essential steps we can all take to build the first foundational layer in the “trust construction” process and they CAN be completed in under 8 seconds.

Trash Your Ego: Leave your ego at the door when you meet someone for the first time or attend a meeting. If others think you perceive yourself as better than they are, you might as well not show up at all.

Make Eye Contact: Eye contact is a sign of honesty and reliability. There is a reason why dishonest people are said to have “shifty eyes.”

Shake Like You Mean It: A strong handshake signals confidence in yourself and your abilities, essential components of trust.

Cell Phones be Gone: How often do you check your phone during a meeting? It’s a lack of respect, and more importantly, a clear indication that you are not listening. It takes two to build trust so don’t be distracted.

Smile With Warmth: William Arthur Ward is credited with saying “A warm smile is the universal language of kindness.” And kindness and warmth build trust, as do sincere compliments.

Tell the Truth: Remember, once you lie and get caught, nothing you EVER say will be accepted as the truth.

Gotta run, I’ve gone over the 8 second limit!

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Did you know we have published 3 books in our award-winning TRUST Inc. series. They are yours when you join our Alliance.

Copyright 2015, Next Decade, Inc.

We recently assembled twenty of John Wooden’s greatest quotes on trust. Now we turn our attention to John C. Maxwell whose philosophy is simple: “Everything rises and falls on leadership.”

His life’s passion is in developing leaders at all levels. Along the way he’s written over 70 books and spoken to millions of people about what it takes to become a great leader.

This article pulls together twenty of his most inspiring quotes. Regardless of your role in life- a parent, teacher, business or religious leader, John C. Maxwell has a message about character, competency and consistency, the key ingredients for building trust.

1. “Talent is a gift, but character is a choice.”
2. If a good reputation is like gold, then having integrity is like owning the mine.
3. “Your success stops where your character stops. You can never rise above the limitations of your character.”
4. “Image is what people think we are; integrity is what we really are.”
5. “A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.”
6. “Being in power is like being a lady. If you have to tell people you are, you aren’t.”
7. “Actions are remembered long after words are forgotten.”
8. “To collaborative team members, completing one another is more important than competing with one another.”
9. “Growth inside fuels growth outside.”
10. “If you don’t change the direction you are going, then you’re likely to end up where you’re heading…”
11. “Success is… knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others.”
12. “A successful person finds the right place for himself. But a successful leader finds the right place for others.”
13. “A leader is one who knows the way, goes the way, and shows the way.”
14. “People tend to become what the most important people in their lives think they will become.”
15. “People do not care how much you know until they know how much you care.”
16. “LISTEN twice as much as you speak.”
17. “If you wouldn’t follow yourself, why should anyone else?”
18. “A Chinese proverb says, “Those who drink the water must remember those who dug the well.” Gratitude is one of the most attractive of all personal attributes;”
19. “He who thinks he leads, but has no followers, is only taking a walk.”
20. “There are no short cuts to any place worth going.”

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

The Spring issue of TRUST! Magazine, celebrating trustworthy organizations,  is now available. It’s free by signing up at this link.

Copyright 2015, Next Decade, Inc.

The trust “imperative.”

We read about it daily. We listen to it on the news. We attend conferences where it’s discussed.

We must build trust….we must rebuild trust… in business, financial services, government, policing, media, sports, etc.

But rarely is there mention of the requisite leadership traits, culture change, or practical solutions essential to building trust.

Why is that?

The answer is simpler than you might think.

Building or rebuilding organizational trust cannot happen unless ownership of trust is voluntarily assumed by the person at the very top of the organization. And this rarely occurs because:

• Boards do not place criteria like integrity or other components of high trust on their leadership hiring agenda
• Leaders are too busy putting out fires created by their refusal to build trust into their business strategy
• Leaders are preparing for the next crisis instead of learning what’s required to avoid or minimize them
• Leaders are ensuring that all the regulations are being met by hiring more compliance and legal staff instead of a Chief Trust Officer
• Leaders seldom come out of their ivory tower and on to the shop floor to build trust with their employees who were not necessarily hired for the “right” reasons.

There is simply no time in the day left for trust.

Instead, trust is taken for granted or occasionally used in marketing and communications as a “tool” to persuade consumers.

Until leaders readily accept the business case for trust, it is destined to always take a back seat in most organizations, and trust will continue it’s year over year decline.

Richard Branson, author and founder of Virgin Group is credited with this quote: “The most valuable business commodity is trust.” 

There is simply no point in talking about trust if it is not followed by action.

You can read about organizations that have placed trust on their agenda in the upcoming edition of TRUST! Magazine to be published on April 17. It is our celebration of trustworthy organizations.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.

Welcome to our “living bibliography” on trust.

We are pleased to provide the latest free update to our followers.

This bibliography is provided courtesy of Bob Easton, an essay contributor to our book, Trust Inc., Strategies for Building Your Company’s Most Valuable Asset.

Robert (Bob) Easton is a Senior Managing Director at Accenture, where he has been for the past 15 years. Bob has worked and lived throughout the world including: New Zealand, Australia, Singapore, Hong Kong, Taiwan, China, Germany, London and currently, the United States. He is well known for the contributions he has made to building trust based relationships. Bob’s specific research interest is in the relationship between trust and well-being and the implications for trust models and flourishing institutions. He calls for a positive deviance of trust and proposes a new conceptualization of trust to achieve this deviance –appreciative trusting or ‘the deliberate and intentional pursuit of maximal trust in others-even to the limits of prudence’. Bob can be contacted at robert.j.easton@accenture.com.

The bibliography will be updated monthly as we receive new references and resources. Please send your suggestions to Barbara Kimmel. E-mail: barbara@trustacrossamerica.com

Again, the latest update can be accessed here. We hope you find it useful.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.

Why Do CEOs Behave Badly?

Did anyone read this week’s article about Ryan Air in Time?

Led by brash, headline-grabbing CEO Michael O’Leary—known for calling customers “idiots” for thinking they won’t be hit with fees at the airport, among other things—Ryanair has a long, storied history of bad, misleading behavior. 

Or this article about Uber’s CEO?

In a Medium post from October titled “Can We Trust Uber?” entrepreneur Peter Sims recalls an event in which he had his Uber car’s location in New York unknowingly shared on a screen by company executives at a party in Chicago. Uber CEO Travis Kalanick did not seem to think twice about it, using it as an opportunity to show attendees the cool things the platform was capable of. This party trick was called “God View.”

And lest we forget what Mark Zuckerberg chose to call his customers just a few years ago.

Understanding that this arrogance shows a lack of character, integrity and disregard for customers, why would any CEO choose this route?

And being that profitability and trust are close allies, who are the real “idiots” and “dumb f–ks in this story?”

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She runs the world’s largest membership program for those interested in learning more, and is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.

And that is why I’m glad that I am not a Goop, are you?– Gillette Burgess

Who remembers the childhood poem about The Goops? It’s an oldie but goodie. Our family recited it in lieu of a prayer at the dinner table, and now as an adult, I have relatively good table manners. When we don’t teach our children “right from wrong” and ignore or overlook their bad behavior, they carry it into adulthood.

Certain professions are reputed for low ethics- bankers, lawyers, PR firms, marketing consultants. The world of trust and leadership is not without its goops, perhaps because there are simply no barriers to entry. One need not have a college degree, any experience or table manners. Like me, I’m sure you’ve met your fair share along the way.

Use this as a checklist to identify the next goop you meet.

• They grandstand about the importance of trust, integrity, values, ethics and leadership but are incapable of walking it in their daily lives. They never learned how to use the soup spoon, let alone the knife and fork.
• They help themselves to the work of others without proper attribution, also known as plagiarism.
• They “borrow” intellectual property-  logos, pictures, articles and anything else they choose with a sense of entitlement and no remorse.
• Their professional “claims” can’t be verified or checked.
• They are quick to blame but slow to accept responsibility.
• They say they are givers which makes them the worst kind of takers.
• They don’t keep their word.
• They speak hollow lingo- “listening” (this week), “mindfulness” (last week) and “trust” the week before.
• “Thank you” and “I’m sorry” are not part of their vocabulary.
• They lick their plates 🙂

Do any of the above sound familiar?

Why do we have “high trust” expectations of leaders in business, politics, media and sports? Why should we expect these public figures to be trustworthy when many of the people who claim to be the teachers and advisors to leaders on ethics and trust are not?

It’s lunchtime. I think I’ll go slurp some soup and join the rest of the goops. On second thought, I think I’ll pass. I’d rather go hungry. How about you?

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She runs the world’s largest membership program for those interested in learning more, and is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.

Not everything that’s legal is ethical, and not everything that’s ethical is trustworthy. Or is it? Well, it’s often subjective and the answer just might depend on who you ask.

Every January upon naming our Top Thought Leaders in Trust, unrelated third party companies troll our website seeking to grab our latest list and sell plaques and other “awards” to our honorees. These unscrupulous companies even prepare samples that include the name of our organization, giving the illusion that we have authorized these transactions. Sadly, their business practices are not considered illegal. My guess is these companies have a team of lawyers who keep their employer just to the “right” of what’s legal, and therefore also consider their actions ethical, merely because they are not violating any laws.

And every year, I must send out an apology note to our honorees explaining that I have no affiliation with these companies and have not authorized them to solicit our thought leaders.

This year, we even went so far as to require registration to receive a free issue of TRUST! Magazine containing the complete list, in an effort to protect our honorees against the intrusion of these unethical trolls. A few days later, there they were, registering to obtain the list.

A trustworthy business approach might be for the same companies to contact us and engage in an “above board” and transparent business relationship. I’m sure more plaques could be sold if they gained the endorsement of the award sponsor.

This is a great example of the difference between legality, ethics and trust. Sometimes what’s legal is not ethical. And what’s not ethical can certainly never fall within the category of trustworthy. And that’s why ethics is only a component of trust, a much more difficult goal to attain, and where most organizations fall short. The three terms are not interchangeable. But don’t try to explain this to lawyers or compliance professionals. After all, trust is nothing more than a “soft” feel good word, and certainly not a business strategy. Or is it? You decide.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She runs the world’s largest membership program for those interested in learning more, and is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.

For those of you who did not grow up with access to a beach, or “shore,” the term “Boardwalk hawker” may be unfamiliar. The hawker is simply the person who stands outside the establishment yelling for passers-by to come in and watch the freak show or spend a few dollars on a game of chance.  Similar to “carnies” most of these folks would not be the ones you would trust to babysit your kids, and probably not your dogs either.

The rise of “social media” has brought with it a new generation of hawkers. While in the past, trustworthy business relationships were built over time and in incremental steps, those days seem long gone.  Now anyone can hang a sign, claiming expertise in just about anything, and shout it from the rooftops across all social media, hoping that someone will pay attention.

Hawkers are pretty easy to spot. These are a few clues:

1. They use the words, “me,”, “my,” and “I” way more frequently than “we.”
2. The phrase “Check this out”,  “I just wrote this” or “My latest” is a common one.
3. Their LinkedIn profile and/or a website has several “holes” in education or experience that don’t quite make sense.
4. They lack testimonials or references, or use only initials in place of real names.
5. Their “social” mindset appears fixed on short-term money making opportunities, not long-term relationships, and so they are usually “too busy” for a call or a meeting.

Trust is built in incremental steps and over time. Business is won and done through real relationships, face-to-face meetings and phone calls,  not through superficial social networks and emails. And trustworthy experts not only “talk” their expertise, they walk it too. In fact, many of them can’t even be found on LinkedIn or through a Twitter search.

Shouting the loudest does not make one an expert, let alone trustworthy. Yes, we can hear you, but “No” we don’t trust you. There are no shortcuts to trust. Trust is a combination of character, competence, consistency and generosity, something rarely found in hawkers or carnies… and it takes time.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Copyright 2015, Next Decade, Inc.

When a team outgrows individual performance and learns team confidence, excellence becomes a reality. 

Joe Paterno

Today I am excited to be one of the first to share a brand new research study from the Chartered Management Institute titled The Moral DNA of Performance and co-authored by one of our trust alliance members in the UK, Roger Steare. This is a fascinating report that further supports our business case for trust & ethics and concludes with the following:

Lay a strong foundation of trust or make a costly fix in the future. You decide.  Barbara Brooks Kimmel

Over time, homes built on weak foundations develop structural issues- cracked walls, crooked floors, leaky roofs. Organizations are no different.

Yesterday I was speaking with someone who holds a senior position in a startup company. I asked him whether trust is being built into the DNA. After he rolled his eyes, he said “the “team” was too busy for that.” I cautioned that the road ahead could be very bumpy and inefficient, and that long-term success was questionable. Then I turned my back and rolled my eyes!

Building trust into the business strategy at the startup stage increases efficiency (more timely, less costly) and is so much easier and less expensive than making the repairs later on.

These are three steps startups can take to build a foundation of trust. We call this our VIP Model (Values, Integrity, Promises Kept).

Vision & Values: Leaders must collaboratively identify what the organization wants to achieve. Why does it exist and what does it stand for? Bring the team together to write a statement of values or a corporate credo. Discuss it weekly. Modify as required. Don’t know where to start? Here’s a sample. We can direct you to other resources as well.

Integrity: Model openness and vulnerability; use transparent decision making; listen carefully; ask for input; don’t bite off more than you can chew; don’t exaggerate or make false claims; communicate and then communicate again.

Promises: What are the goals and intentions for each of your stakeholder groups? What promises can you make and what steps do you need to take to fulfill them? Do not make promises you can’t keep.

Don’t wait to build trust into your organization’s DNA. The stronger the foundation, the lower the likelihood of cracked walls in the future.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

Have you seen our brand new magazine TRUST!

Copyright © 2014, Next Decade, Inc.