Trust Across America-Trust Around the World™

From  November 17-24, concerned citizens from around the globe will be joining Trust Across America-Trust Around the World in its first annual TRUSTGiving social awareness campaign. If you strongly believe that trust is an important component of all personal and professional relationships, we invite you to join us by using this emblem, placing the dates on your calendar and sharing this note with others.

More information is available on our website at this link.

We will be using this hashtag during the week.

#TrustGiving2014

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com Copyright © 2014, Next Decade, Inc.

I’m so glad I live in a world where there are Octobers. –

L.M. Montgomery, Anne of Green Gables

October is an important month for Trust Across America-Trust Around the World.

October 1: The season officially gets underway for our 5th Annual Global Top Thought Leaders in Trustworthy Business, honoring those with thought leadership expertise from around the world.  If you are unfamiliar with our program and want to read more about the honor or how to apply, please access this link. The nomination period will remain open until December 1.  Our 2014 Honor Roll can be view at this link.

October 27: During the week of October 27 we will be publishing the first edition of our quarterly publication TRUST! The Magazine of Trust Across America-Trust Around the World. The theme for the fall 2014 inaugural edition will be:

Trust Across America-Trust Around the World is pleased to issue an update of our Trust Bibliography in collaboration with Robert (Bob) Easton, a Partner at Accenture.

This document is meant to serve as a resource for both academics and practitioners interested in learning more about organizational trust.  We believe it is the largest database of its kind.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

How can organizations expect to be trusted without the buy-in of senior leadership? Trust is not a soft skill. It’s the hard currency behind the most profitable institutions.

TRUST INC.:  A Guide for Boards & C-Suites, edited by Barbara Brooks Kimmel, Executive Director of Trust Across America – Trust Around the World, is the second book in the award-winning TRUST INC. series. It convenes over 60 experts from around the world including CEOs, academics, consultants, military leaders, and many others to share 100 strategies on building organizational trust at the Board & C-Suite levels.

Trust is not merely a soft skill or a social nicety.  Research shows that trust is as important to successful and sustainable organizations as customer service or teamwork.  One study by Watson Wyatt found that the rate of return to shareholders was almost three times higher at companies with high levels of trust than at those with low levels.

TRUST INC.: A Guide for Boards & C-Suites is organized into seven sections addressing various challenges of boards and executive leadership:

• Trust and Corporate Culture
• Trust and the Role of the Board
• The CEO Who Leads with Trust
• Trustworthy Communications
• Trust and Engagement
• Trust Builders and Best Practices
• Trust Busters and Risk

A major theme running through the book is that trust is the bedrock of great leadership, with significant implications for how the organization interacts with its stakeholders — customers, employees, vendors, shareholders, and the community.

“Any Board members or C-Suite executives who don’t evidence an unmistakable sensitivity to this societal drumbeat, do so at their own peril” writes Doug Conant, former CEO of Campbell Soup Company and currently CEO of ConantLeadership, in his contribution.  “Help build a better world.  Earn the trust and respect of all stakeholders…”on the other hand, there is no other hand.”

While each contributor has written in his or her own voice and style, they all arrive at the same conclusion — trust works. Regardless of whether the reader is the owner or Board Member of a small startup or the CEO of a Fortune 500 company, TRUST INC. provides lessons on how to reap the rewards of “trust at the top.”

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About the Editor

Barbara Brooks Kimmel is Co-founder and Executive Director of Trust Across America –Trust Around the World and editor of the 2014 Nautilus and Eric Hoffer award-winning book Trust Inc. Strategies for Building Your Company’s Most Valuable Asset. In 2012 Barbara was named one of “25 Women who are Changing the World” by Good Business International. A former consultant to McKinsey & Company, Barbara has owned the award-winning communications firm, Next Decade, Inc. for over 20 years. She majored in International Affairs at Lafayette College and has an MBA from Baruch at the City University of New York.

Trust Across America’s mission is helping organizations build trust.  For more information visit www.trustacrossamerica.com

Click here for ordering information.

Barbara Brooks Kimmel  has just learned that her book,  “Trust Inc., Strategies for Building Your Company’s Most Valuable Asset” has received a 2014 Nautilus Silver award in business/leadership. Founded in 1998, the Nautilus Awards honor books promoting social or environmental justice. Former winners include Deepak Chopra, Barbara Kingsolver, Marianne Williamson, Eckhart Tolle and others.

“Trust Inc.” is the first in a series of crowd-sourced books containing dozens of essays written by experts in organizational trust and leadership including Stephen M.R. Covey, Kouzes & Posner, Patricia Aburdene and Ken Blanchard. The foreword is written by Timothy McClimon of American Express and the concluding chapter is written by Robert Easton of Accenture. Many consider the breakdown in trust to be the “issue of the decade” and this book is the definitive guide for any organization seeking to build trust with its stakeholders.

After graduating from Lafayette College with a degree in International Affairs, and receiving an MBA from Baruch in New York City, Kimmel worked as a consultant to McKinsey and then founded a communications firm in 1994, called Next Decade, Inc. whose focus has been on “simplifying complex subjects.” In 2009 she turned her attention to the subject of “trust” and launched  Trust Across America, a global program that provides trust tools, interactive presentations and workshops to organizations of all sizes. 

Trust, Inc., Strategies for Building Your Company’s Most Valuable Asset is available from Amazon.com and the Barnes & Noble website. The next book, Trust Inc., A Guide for Boards and C-Suites will be published in May.

Trust Inc.

Who are America’s Most Trustworthy Public Companies for 2013?

Trust Across America picks up where the “other” list leaves off, looking at 5 indicator of trustworthy business from three independent data sources.

Here’s our latest press release.

2013 represented a pivotal year for our program.

Perhaps we have finally pushed the proverbial trust “boulder” to the top of the hill!

Highlights from the first year of our Campaign for Trust included:

Changing our name to Trust Across America – Trust Around the World, reflecting our global membership and presence.

Initiating the following programs:

• Launched our Alliance and issued our first press release
• Published the first 2 editions of the Directory of Trustworthy Business Experts
• Filmed the first round of our Trust Talks Video Series
• Initiatied our Series of Building Trust Reports
• Crowd-sourced the Building Trust in Community Leadership Report
• Brought our Alliance Members together to create Trust Workshops
• Announced the first round of our Case for Trust Challenge
• Held two Trust Breakfast Roundtables in NYC at the CFA Institute and Edelman
• Published our Trust Bibliography
• Published  Trust Inc., Strategies for Building Your Company’s Most Valuable Asset

What’s coming up in January?

We started the year with a great writeup in Investor’s Daily

We will announce our 2014  4th Annual Top 1oo Thought Leaders on Jan 14

We will be holding a planning retreat on Jan 17 (more info following meeting)

Let’s make 2014 the Year of Convening and Collaborating!

Suggestions, comments or questions?

Please contact me, Barbara Kimmel, Executive Director barbara@trustacrossamerica.com

How does one say “Thank you” to friends and colleagues who have helped foster trustworthy relationships?

We hope you enjoy our 2014 Weekly Reflections on Organizational Trust, another collaborative effort of the contributors to our new book  Trust Inc., our Alliance of Trustworthy Business Experts, and friends of Trust Across America – Trust Around the World. (Listed alphabetically)

If you are receiving this gift, we know that trust is important to you, and we hope you will share it with your audience.

Thank you to all who have assisted Trust Across America – Trust Around the World in building organizational trust.

May we continue to make progress in 2014.

With much gratitude and trust!

Barbara Brooks Kimmel

PS- This poster prints 11×14.

 2014TrustPoster

While most authors and publishers hope for bestseller status for their new titles, we hope so too, but not for the same reasons that most do. If we don’t earn it, we’d rather not have it! This is how we would like to see it happen. Will you help?

Our Prayer for Becoming a Bestseller

1. May every CEO who puts profit before good business read this book.
2. May every CEO take away the understanding that trust IS a hard currency.
3. May every Board member read this book before their next meeting.
4. May business schools use the essays as case studies on how to do it “right.”
5. May someone deliver copies to every member of Congress and the guy in the White House. The lessons to be learned apply to all organizations, not just businesses.
6. May everyone who buys a book, buy a second one for someone who will benefit from reading it.
7. May the financial news anchors read this book and start talking about a new “trust” model for business.
8. May Warren Buffett, who is mentioned several times, take a bow for trustworthy business practices.
9. Same goes for Howard Schultz of Starbucks.
10. May every essay contributor feel a tremendous sense of pride in collaborating on this much-needed resource, and help us spread the word to foster trust around the world. Our mission has just begun.

CLICK HERE TO ORDER THE BOOK FOR SOMEONE WHO SHOULD READ IT

ALLIANCE OF TRUSTWORTHY BUSINESS EXPERTS: OUR FIRST FIVE INITIATIVES

We are pleased to announce the formation of our Alliance Steering Committee and five initiative task forces. 

1. Community Ambassadors: Increasing the Global Dialogue on Organizational Trust

2. Trust Talks™: Delivering Expert Content, Speakers and Panels on the Topic of Organizational Trust

3. The Trust Project™: Constructing a Framework and Master Database for Trust: A General Framework with Customized Components for Specific Organizational Needs

4. Making the Case for Trust: Proving the Correlation Between Trustworthy Behavior & Organizational Leadership Success

5.Generational and Cultural Trust: Exploring Generational and Cultural Trust Synergies and Differences

For additional information: Barbara Kimmel, Executive Director, Trust Across America – Trust Around the World

and visit our Alliance to learn more.

Email: Barbara@trustacrossamerica.com